Exam (elaborations)

Exam Questions and Answers on MBA 702 -Advanced Marketing Management

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Course
6. MBA 702

Institution
University Of Calabar Nigeria

Book
Marketing Management

MBA 702 is an advanced course designed to provide students with a deep understanding of marketing management in complex and dynamic market environments. The course explores advanced marketing strategies, consumer behavior, market segmentation, and the integration of marketing efforts into a company...

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Uploaded on September 28, 2023
Number of pages 11
Written in 2023/2024
Type Exam (elaborations)
Contains Questions & answers

integrated marketing comm
advanced marketing concepts and frameworks
consumer behavior and market research
market segmentation and targeting
product and brand management
pricing strategies and tactics

Book Title:Marketing Management

Author(s):Philip Kotler

Edition:2009
ISBN:9780273718567
Edition:Unknown

Class notes
Official© Solutions Manual to Accompany Marketing Management,Kotler,First European Edition,1e
Exam (elaborations)
Marketing Management, Kotler - Solutions, summaries, and outlines. 2022 updated
Answers
MKT 100: Principles of Marketing Mid-Term Exam 1[Graded - A]

Institution
University Of Calabar Nigeria
Course
6. MBA 702

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EXAM QUESTIONS AND ANSWERS

ON

MBA 702

ADVANCED MARKETING MANAGEMENT

Course Contents
Topic 1: Advanced Marketing Concepts and Frameworks .................... 1

Topic 2: Consumer Behavior and Market Research ............................... 2

Topic 3: Market Segmentation and Targeting ....................................... 3

Topic 4: Product and Brand Management ............................................. 4

Topic 5: Pricing Strategies and Tactics ................................................... 5

Topic 6: Integrated Marketing Communications ................................... 6

Topic 7: Distribution and Channel Management ................................... 7

Topic 8: Marketing Analytics and Performance Measurement ............. 8

Topic 9: Marketing Plan Development .................................................. 9

Topic 10: Final Project and Presentation ............................................. 10

, Topic 1: Advanced Marketing Concepts and Frameworks

Question 1: What is the significance of understanding advanced marketing
concepts and frameworks in today's competitive business landscape?

Answer: Understanding advanced marketing concepts and frameworks is
crucial in navigating the complex and dynamic business landscape. It equips
organizations with the tools to create effective marketing strategies, build
customer relationships, and gain a competitive edge.

Question 2: How does strategic marketing planning differ from conventional
marketing planning, and what are the key components of a strategic
marketing plan?

Answer: Strategic marketing planning is future-focused and aligns
marketing efforts with an organization's overall goals. Key components
include a situation analysis, marketing objectives, target markets, marketing
mix strategies, and a detailed implementation plan.

Question 3: What are customer-centric marketing approaches, and why are
they important in today's market? Can you provide examples of companies
that have successfully adopted this approach?

Answer: Customer-centric marketing approaches prioritize understanding
and meeting customer needs and preferences. Companies like Amazon and
Zappos excel in this approach by personalizing recommendations, providing
excellent customer service, and building strong customer relationships.

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Exam (elaborations)

Exam Questions and Answers on MBA 702 -Advanced Marketing Management

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