Samenvatting
Business Modeling
Essentials of Management Information Systems
Chapter 1
1.1 The role of Information Systems in Business Today
What’s new in management information systems?
In the technology area are three interrelated changes:
1. The mobile digital platform composed of smartphones and tablet devices
2. The growth of online software as a service
3. The growth in “cloud computing”, where more and more business software runs over the Internet
As management behavior changes, how work gets organized, coordinated, and measured also changes
Due to social networking, collaboration tools, and wiki’s (decisions are made faster)
o Even when separated by continents and time zones.
What does globalization have to do with management information systems? EVERYTHING
Six important business objectives:
1. Operational excellence
o Improve efficiency of operations achieve higher profitability
2. New Products, Services, and Business models
o Business model: describes how a company produces, delivers, and sells a product or service to create
wealth.
3. Customer en supplier intimacy
o Getting to know its customers and serves them well customers respond by returning and purchasing
more raises revenues and profits.
o Suppliers: the more a business engages its suppliers, the better the suppliers can provide vital inputs
lowers costs.
4. Improved decision making
o Operating in fog bank: never having the right information at the right time to make an informed
decision.
Rely on forecasts, best guesses, luck
5. Competitive advantage
o Doing things better than your competitors, helped with the information gathered by: operational
excellence; new products, services and business models; customer intimacy; and improved decision
making.
6. Survival
o Necessities driven by industry-level changes
1.2 Perspectives on Information Systems and Information Technology
Information technology (IT): consists of all the hardware and software that a firm needs to use in order to achieve its
business objectives.
Includes: computer machines, disk drives, mobile handheld devices, software (Windows/Linux operating
systems), desktop productivity suite, and computer programs.
Information system (IS): can be defined technically as a set of interrelated components that collect (or retrieve),
process, store, and distribute information to support decision making, coordinating, and control in an organization.
May help managers and workers analyze problems, visualize complex subjects, and create new products.
Contain information about: people, places en things within the organization or environment
o Information: data that have been shaped into a form that is meaningful and useful to human beings.
o Data: streams of raw facts representing events occurring in organizations or the physical environment
before they have been organized and arranged into a form that people can understand and use.
Input: captures or collects raw data from within the organization or from its external environment.
Processing: converts this raw input into a meaningful form
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