BA109 Quiz 2 Latest 2023 Already Passed

BA109 Quiz 2 Latest 2023 Already Passed T/F Failure is an important part of the creative process, as it provides a chance to learn how to succeed. True T/F Although creativity sometimes involves generating something from nothing, it more likely results in elaborating on the present, putting old things together in new ways, or taking something away to create something simpler or better. True??? Entrepreneurs can stimulate their own creativity and encourage it among workers by: expecting and tolerating failure. T/F Successful entrepreneurs push technological and economic boundaries forward in creative ways and sometimes make unconventional decisions. True T/F When "brainstorming," individuals should be encouraged to use "idea hitchhiking," or building new ideas on those already suggested. True During the incubation phase of the creative process, the entrepreneur might do all of the following EXCEPT which one to let ideas "marinate" in his mind? Don't allow one's self to daydream. T/F Entrepreneurs must embrace traditional assumptions and perspectives about how things ought to be because they support creativity. False T/F The right brain is guided by linear, vertical thinking. False Which stage of the creative process involves viewing the similarities and differences in the information collected? Transformation T/F Research shows that not everyone can be creative. False The ability to apply creative solutions to problems and opportunities to enhance or to enrich people's lives is called: innovation. Employees must be given the tools and resources they need to be creative. One of the most valuable set of resources is: time, support and encouragement. T/F The rapidly accelerating rate of change has created an environment in which staying in a leadership position requires constant creativity, innovation, and entrepreneurship. True The ability to see the differences among various data and events is called: divergent thinking. T/F A service mark offers a different kind of protection but distinguishes the source of a product rather than a service. False Mind-mapping is a useful tool for jump-starting creativity. It includes all of the following except: forcing creativity when ideas start to trickle. T/F The major problem with relying on the legal system to enforce ownership rights is the cost of infringement lawsuits, which can quickly exceed the budget of most small businesses. True T/F The left brain processes information intuitively-all at once, relying heavily on images. False An entrepreneurial "secret" for creating value in the marketplace is: applying creativity and innovation to solve problems. The premise behind ________ is that transforming an idea into an actual model will lead to improvements in its design. rapid prototyping ________ lateral thinking is somewhat unconventional and unstructured. Right-brained The right brain is guided by: kaleidoscopic, lateral thinking. TRIZ is an acronym for a systematic approach to help solve technical problems based on the study of hundreds of the most innovative patents. True During the incubation phase of the creative process, the entrepreneur might do all of the following EXCEPT which one to let ideas "marinate" in his mind? Don't allow one's self to daydream. The ability to apply creative solutions to problems and opportunities to enhance or to enrich people's lives is called: innovation. More than ________ percent of those holding patents win their infringement suits 60 Although creativity sometimes involves generating something from nothing, it more likely results in elaborating on the present, putting old things together in new ways, or taking something away to create something simpler or better. True Hiring a diverse workforce: All of the above Ambiguity tends to destroy creativity. True Mind-mapping is a graphical technique that encourages thinking on both sides of the brain, visually displays the various relationships among ideas, and improves the ability to view a problem from many sides. T While most people see what they have always seen, creative entrepreneurs are able to see beyond preconceptions. T Entrepreneurs can encourage creative thinking in their employees by setting examples of creative behavior and rewarding creative behavior when exhibited by their employees. T The ability to develop new ideas and to discover new ways of looking at problems and opportunities is called: creativity. Which stage of the creative process requires one to develop a solid understanding of the problem or decision? Investigation Rapid prototyping, transforming an idea into an actual model, typically does not lead to improvements in design. F The left brain is guided by linear, vertical thinking. T Harvard's Ted Levitt says that creativity is ________ new things, and innovation is ________ new things. thinking; doing Research shows that each hemisphere of the human brain processes information differently and that one side of the brain tends to be dominant over the other. True The right brain processes information in a step-by-step fashion. F Innovation must be a constant process because most ideas do not work and most innovations fail. T Which hemisphere of the brain is responsible for language, logic, and symbols? Left hemisphere The rapidly accelerating rate of change has created an environment in which staying in a leadership position requires constant creativity, innovation, and entrepreneurship. True??? The ability to see the differences among various data and events is called: divergent thinking To which governmental office must applications for patents be submitted? The U.S. Patent and Trademark Office A paradigm is a preconceived idea of what the world is, what it should be like, and how it should operate and this can influence creativity. T Employees must be given the tools and resources they need to be creative. One of the most valuable set of resources is: time, support and encouragement. The technique of ________ uses three columns that allows the entrepreneur to weigh both the advantages and the disadvantages of a particular decision and work to maximize the variables that support it while minimizing those that work against it. force-field analysis During a brainstorming session, company rank and department affiliation are irrelevant. T? It may appear in the incubation stage of the creative process that the entrepreneur is loafing, as he is taking time to reflect on the information collected. True ? Which stage of the creative process includes on-the-job training? Preparation Entrepreneurs must embrace traditional assumptions and perspectives about how things ought to be because they support creativity. False Entrepreneurs need to rely on left-brain thinking to generate innovative product, service, or business ideas and use right-brain thinking to judge the market potential of the ideas they generate. False ? The left brain processes information in a step-by-step fashion. True Right-brained individuals tend to challenge tradition, custom, and routine. t? The right brain relies on kaleidoscopic, lateral thinking. True Creativity and innovation are the signature of large, entrepreneurial businesses. T The illumination stage of the creative process is often called the "Eureka factor" and is characterized by a spontaneous breakthrough. True Successful entrepreneurs come up with ideas and then find ways to make them work to solve a problem or fill a need. True ________ thinking is the ability to see similarities and ________ thinking is the ability to see differences among various data and events. Convergent; divergent Employees tend to rise-or fall-to the level of expectations entrepreneurs have of them. True Right-brain thinking draws on the power of divergent reasoning, which is the ability to create a multitude of original, diverse ideas, while left-brain thinking counts on convergent reasoning, the ability to evaluate multiple ideas and choose the best solution to a given problem. True? Entrepreneurship requires both left- and right-brained thinking. True? Creativity and innovation are the signature of small, entrepreneurial businesses. True Successful entrepreneurship requires left-brain thinking. False? For every 3,000 new product ideas, four make it to the development stage, two are actually launched, and only one becomes successful in the market. True? All of the following represent barriers to creativity that entrepreneurs impose upon themselves except: searching for more than one answer. Trademarks are distinctive words, symbols, designs, names, or logos used for company identification. True The creative process involves seven distinct steps including preparation, investigation, transformation, incubation, illumination, verification, and implementation. False ? All of the following are enhancements to individual creativity except: limiting your reading sources. "Convergent thinking" is the ability to see the differences among data and events. False Which of the following questions should you consider before entering a lawsuit to protect intellectual property? All of these More than ________ percent of those holding patents win their infringement suits. 60 Which hemisphere of the brain processes information in a step-by-step fashion? Left hemisphere?