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Summary Introduction to Business Studies 2: Fundamentals of Strategy
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Fundamentals of strategyEen bedrijf heeft een aantal basisfuncties:
Bepalen bestaansrechts
Sturend in creatie van waarde (shareholders, klanten, stakeholders)
Profit of non-profit
Complementair
De strategie is eigenlijk het idee voor een bedrijf, waar het allemaal mee begint. Marketing is gericht
om de omgeving en de interactie van organisatie en omgeving. De ondernemer is de persoon die het
uitvoert.
Chapter 1 – Introducing strategy
Strategy is the long-term direction of an organisation. The Vice Media illustrates important points of
strategy.
Long term Strategies are measured over years, for some companies even a decade. The
importance of a long term perspective is emphasised by the ‘three horizons’ framework. The
Three Horizons framework suggests organisations should think of themselves as comprising
three types of business or
activity, defined by their
‘horizons’ in terms of years.
Strategic direction
Managers try to set the
direction of their strategy
according to long-term
objectives.
Organisation
Organisations involve
complex relationships, both internally and externally. Stakeholders are people/groups that
depend on the organisation and upon which the organisation itself depends. In strategy, it is
important to look inside the organisation as well. There are also external boundaries;
questions about what to include within the organisation and how to manage important
relationships with what is kept outside.
Strategy is dus een visie op wat moet gebeuren, gaat over uit te voeren activiteiten, beter zijn dan
concurrenten, aansluiten bij de markt, aansluiten bij waar je in uitblinkt en is ter tevredenheid van
velen. Er is een visie die gericht is op de toekomst en de omgeving. De strategie geeft richting aan
een organisatie.
1
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