All of this work is handwritten by me which means i give my “blessing” for you to use as little or as much of this for exams, revision or anyother means just remember to link me to your work or this website so you dont get in trouble for plagiarism
External factors that are out of your control that MAY help`
Dominant share in the beverage industry
Criticism over business practices
Growing tequila market
Growing obesity
What is pestle?
Pestle is a method/ tool framework of analysing an external environment by breaking it down into
Political
Economic
Social
Technological
Legal
Environmental
Political factors refer to the influence of the government in a country e.g. government policy,
political stability, tax, industry regulations, global trade agreements/ restrictions, war
Economical factors are any external influences that can affect the financial status and decision
making of a business and its stakeholders. Exchange rates, monetary policy, fiscal policy
Social factors refer to the ways in which people live or the values of people in a community in which
a business operates. Attitude towards saving and debt, attitudes towards social responsibility.
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