Exam (elaborations)
OE33a: Internationale Strategische Marketing
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OE33: Internationale Strategische Marketing Cijfer: 8,0 OE33a Plagiaat zal worden berecht volgens de examen richtlijnen van Inholland.
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OE33a Internationale MarketingKlas:
Inleverdatum: 19-04-2023
Versienummer: 1e
, Hogeschool Inholland Haarlem
Opleiding Business Studies Logistiek
Rapport: OE33a Internationale Marketing
Auteur(s):
Vak: OE33a Internationale Marketing
Begeleidende docent: Roderick Balk
Klas: HABSLOVT3B (HABSLOVT3S)
Versie: 1e
Opleiding: Business Studies Logistiek
Jaar: 3
Onderwijseenheid: Hogeschool Inholland Haarlem
Datum: 19-04-2023
, Inhoudsopgave
HOOFDSTUK 1: INLEIDING ............................................................................................................................... 5
1.1 LANDENKEUZE ................................................................................................................................................... 5
HOOFDSTUK 2: INTERNATIONALISEREN .......................................................................................................... 6
2.1 EPRG-MODEL VAN PERLMUTTER .......................................................................................................................... 6
2.1.1 Beschrijving 4 fases ............................................................................................................................... 7
2.2 FASE ASML ..................................................................................................................................................... 7
2.3 CRITERIA LANDENSELECTIE ................................................................................................................................... 7
2.4 KEUZE EXPORTLAND ........................................................................................................................................... 9
2.5 CULTUURDIMENSIES VAN HOFSTEDE .................................................................................................................... 10
2.6 MARKTSEGMENTATIE ....................................................................................................................................... 12
2.7A GLOCALIZATION ............................................................................................................................................. 13
2.7B GLOBALIZATION ............................................................................................................................................. 13
HOOFDSTUK 3: DOELGROEP.......................................................................................................................... 14
3.1 DOELGROEP ASML .......................................................................................................................................... 14
3.2 BEHOEFTEN DOELGROEP ................................................................................................................................... 15
HOOFDSTUK 4: POSITIONERING .................................................................................................................... 16
4.1 VALKUILEN POSITIONERING ................................................................................................................................ 16
4.2 VALKUILEN ASML ........................................................................................................................................... 16
4.3 POSITIE PRODUCT ASML OP CANADESE MARKT ..................................................................................................... 17
4.4 THUISMARKT .................................................................................................................................................. 17
BIBLIOGRAFIE ............................................................................................................................................... 18
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