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OE604: Demand & Supply Planning (De Witte Kraag)

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  • Course
  • OE604: Beroepsproduct Demand & Supply planning (OE604)
  • Institution
  • Hogeschool InHolland (InHolland)

Rapport voor project OE604: Demand & Supply planning. Cijfer 6,3. De casus ging over bierbrouwerij De Witte Kraag. Casus gegeven door Inholland Haarlem. Plagiaat zal worden berecht volgens de examen richtlijnen van Inholland.

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Document information

  • October 2, 2023
  • 51
  • 2022/2023
  • Case
  • N.v.t.
  • 6-7

Subjects

  • oe604
  • supply planning
  • demand planning
  • supply demand
  • supply
  • demand
  • witte kraag
  • business studies
  • vraagvoorspelling
  • inholland

Written for

  • Hogeschool InHolland (InHolland)
  • Business
  • OE604: Beroepsproduct Demand & Supply planning (OE604)
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By: stijnpasstoors • 10 months ago

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since 1935




Rapport: Demand & Supply
Planning

Klas: HABSLOVT3B
Inleverdatum: 20 februari 2023
Versienummer: versie 2e

,Rapport: Demand & Supply Planning




OE604A Demand & Supply Planning
Begeleidende docent: Thorvald van der Zee
Klas: HABSLOVT3B
Haarlem, 20 februari 2023
Versie: 2e

,Voorwoord
Afgelopen periode stond in het teken van Demand & Supply planning. Voor het project van
het vak OE604A hebben wij een Demand & Supply planning opgemaakt voor ‘De Witte
Kraag’ met als doel het management van de bierbrouwer op de hoogte te stellen van de
voorspelde vraag naar kratten bier tijdens het WK Voetbal 2022.

Wij verwachten dat alle leden van het team dit project in teamverband uitvoeren en dat
iedereen een professionele en zelfstandige houding toont.

De afgelopen weken wij theorielessen gekregen van Thorvald van der Zee en Thijs van der
Laken. Wij willen Thorvald en Thijs bedanken voor de hulp en bijgebrachte kennis vanuit de
leuke en interessante lessen.

Haarlem, 2023

, Inhoudsopgave
INLEIDING ....................................................................................................................................................... 7
HOOFDSTUK 1: BEDRIJFSINFORMATIE............................................................................................................. 8
1.1 DE HUIDIGE SITUATIE .......................................................................................................................................... 8
HOOFDSTUK 2: PROBLEEMANALYSE ............................................................................................................... 9
2.1 FORMULERING PROBLEEM ................................................................................................................................... 9
2.2 KWALITATIEVE ANALYSE VIA LOGISTIEK CONCEPT ...................................................................................................... 9
2.3 CENTRALE BEGRIPPEN EN VAKKENNIS ..................................................................................................................... 9
2.4 PROBLEEMSTELLING ......................................................................................................................................... 11
2.5 ORDERING VAK BEGRIPPEN ................................................................................................................................ 11
2.6 DOELSTELLING ................................................................................................................................................ 12
2.7 HOOFD- EN DEELVRAGEN .................................................................................................................................. 13
2.8 OP TE LEVEREN PRODUCTEN ............................................................................................................................... 13
HOOFDSTUK 3: THEORETISCHE KADER .......................................................................................................... 14
3.1 INTEGRAAL LOGISTIEK CONCEPT .......................................................................................................................... 14
3.2 M&SP .......................................................................................................................................................... 16
3.3 KOOP (KLANT ORDER ONTKOPPEL PUNT) ........................................................................................................... 17
3.4 PUSH EN PULL STRATEGIE ............................................................................................................................... 18
3.5 PRODUCT LIFE CYCLE......................................................................................................................................... 19
3.6 SALES AND OPERATIONS PLANNING (S&OP) ......................................................................................................... 20
3.7 VRAAGVOORSPELLING (FORECAST) METHODES ...................................................................................................... 22
3.8 VOORRAAD STRATEGIEËN EN BESTELMETHODEN..................................................................................................... 23
HOOFDSTUK 4: METHODOLOGIE ................................................................................................................... 24
4.1 GLOBALE ONDERZOEKSOPZET ............................................................................................................................. 24
4.2 UITWERKING PER DEELVRAAG............................................................................................................................. 24
4.2.1 Theoretische deelvragen ..................................................................................................................... 24
4.2.2 Empirische deelvragen ........................................................................................................................ 26
4.3 KWALITEIT VAN HET ONDERZOEK ......................................................................................................................... 27
HOOFDSTUK 5: ANALYSE............................................................................................................................... 28
5.1 DOELSTELLING ................................................................................................................................................ 28
5.2 KOOP........................................................................................................................................................... 28
5.3 INTEGRAAL LOGISTIEK CONCEPT (ILC).................................................................................................................. 28
5.3.1 Grondvorm .......................................................................................................................................... 28
5.3.2 Besturing ............................................................................................................................................. 30
5.3.3 Organisatie ......................................................................................................................................... 33
5.3.4 Informatiesystemen ............................................................................................................................ 33
5.3.5 Prestatie Indicatoren .......................................................................................................................... 34
HOOFDSTUK 6: SALES & OPERATIONS PLANNING ......................................................................................... 35
6.1 DATA GATHERING ............................................................................................................................................ 35
6.1.1 Data “De Witte Kraag” ....................................................................................................................... 36
6.2 DEMAND PLANNING......................................................................................................................................... 40
6.2.1 Incidentiele groei bierkratten.............................................................................................................. 41
6.2.2 Excel FORECAST-functie ...................................................................................................................... 42
6.3 SUPPLY PLANNING ........................................................................................................................................... 44
6.3.1 Supply plan.......................................................................................................................................... 44
6.3.2 Veiligheidsvoorraad ............................................................................................................................ 44
6.3.3 Parameters ......................................................................................................................................... 45
6.3.4 Total demand plan en total purchase plan ......................................................................................... 46
6.3.5 Supply chain met goodies ................................................................................................................... 46

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