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MNE2601 ASSIGNMENT NO.6 S2 2023
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MNE2601 ASSIGNMENT NO.6 S2 2023
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MNE2601 ASSIGNMENT NO. 6SEMESTER 2
YEAR 2023
, Table of Contents
1. Discuss a concept statement and use an example from the case study for each point in
your discussion............................................................................................................................ 3
2. Describe the type of industry that PlusFab is operating in ..................................................... 4
3. Discuss the challenges that Tema is facing as a businesswoman in an emerging economy.
4
4. Explain the concept of internationalisation and provide evidence of internationalisation from
the case study ............................................................................................................................. 5
1. Discuss the challenges Muriel has faced in her entrepreneurial journey................................ 5
2. Describe market research and highlight how Muriel intends to use market research in the
expansion of her business........................................................................................................... 6
3. Discuss expansion to other markets and diversification growth strategies and explain how
Muriel has used the two strategies to grow her business. Use examples from the case study .... 7
4. Muriel became an entrepreneur by buying an existing business. In your own words, discuss
four (4) advantages of buying an existing business. .................................................................... 7
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