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MKT-315 GCU Quiz Questions With Verified Answers
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MKT-315 GCU Quiz Questions With Verified Answers
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MKT-315 GCU Quiz 1 2023-2024 Questions WithVerified Answers
Quiz :Which is NOT a key Strategic decision in formulating a marketing plan -
Answer :Identification of the situation
Quiz :Government Regulation suppliers competitors the economy business
trends finances and the weather are - Answer :External Factors
Quiz :Marketing includes which of the following activities - Answer :Pricing a
Product
Quiz :Social factors include - Answer :Demographics culture and norms
Quiz :Which of the following is not an economic factor - Answer :Customer's
data
Quiz :The process of gathering information about events and their
relationships within an organization's internal and external environment is -
Answer :Environmental scanning
Quiz :The process that examines the effect of marketing in the context of the
external environment includes the economy government regulation
technological development and social cultural influences - Answer :Direct
marketing
Quiz :when few sellers control most of the sales, it is: - Answer :Oligopoly
Quiz :which of the following key perspectives is not considered while
preforming the situation analysis - Answer :suppliers
Quiz :in the late 1990's with of the following was third place in the minds and
wallets worldwide consumers - Answer :MasterCard
Quiz :A detailed marketing plan includes - Answer :marketing mix
Quiz :The process of developing and executing strategies and tactics to market
and sell a product or service to a very specific target segment is -
Answer :Micromarketing
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