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Summary of International management at the KU Leuven

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In depth summary of the course "international management", which is an open book exam.

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  • October 5, 2023
  • 146
  • 2022/2023
  • Summary
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INTERNATIONAL MANAGEMENT :
Second Class

Topics covered:

- Globalization and international management
- Universal theory versus context specificity
- Equifinality (different ways to reach the same outcome), single peak and multi peak systems.
- Contingency approach
- Backlash against globalization

 We had an increase of 20/30 years of globalization, our generation : we can order and have
our package delivered with a notification that will say on which day it will be delivered -> we
are used to that
 Equifinality : various ways to get the same outcome -> difficult bc international management
presumes that context matters, and that there is no such thing as an universal way to
manage a firm

Increasing connectedness
- Globalization not new at all
- Wave 1: driven by reduction of transportation costs
o Waves combine 2 things: an invention and a reduction of transportation costs
o Critical at the time : firms did not buy parts or components of products, but final products
were shipped from part A to B
o 1870-1920
o Electricity and oil
o Reduction of transportation costs
- Wave 2 :
o Wave here : fragmenting the production process in such a way that the production process
can be done in the country where it is produced the cheapest
o This was made possible by technology
o Since 1991, some say with Thatcher and Reagan
o Especially since 2001 when China became member WTO
o Liberal economic regime in the 1880s
o Technology and ICT revolution
o Reduction of transport costs and lower costs of managing at distance
Shipping :

 Size and impact of 2nd wave : key factor -> low shipping costs
 Containers :
- Standard 20ft container Rotterdam-Shanghai less than 1000 euros
- Largest ships 400 meters
- Fit 23,000 containers
- Wall from Leuven to Lille

 Marginal costs of transportation : minimal, the world was relying on a system were
factories were interdependent
 Fukushima : Toyota US was in trouble bc Toyota Japan was in trouble bc of what
happened in Fukushima
 One country is the input, and the other output -> digital technology who manage
this = fantastic; but this works in a perfect digital world

,  One of the things that we are experiencing now: this perfectly predictable
world that we tried to build these 30 years, never existed
 Very often one firm has a supplier, but that firm has a supplier too -> first tier,
two tier ,… suppliers
 Firms know there first tier supplier but now two tier, so problem : how are you
exposed to this risk?
 Many firms are looking at how they are exposed to those risks : major change
compared to the past!


Key role for multinational firms
- Market seeking: worldwide consumers
- Efficiency seeking: optimizing value chains
- Natural resource seeking: oil and minerals
- Technology seeking: acquiring knowledge and expertise

 Firms are now realizing that they might need buffers instead of producing just in
time with perfectly manageable technologies ; they might need a second supplier
(other country for example) ; this is more expensive -> this will make management
and production more expensive => one of the reason inflation that we’re
experiencing is structural, no moving away
 Multinational firms : operating across borders, different context with different risk
portfolio and profiles
Optimizing value chains
containers of past example :
Example:
Production: 90% in China, Korea, Japan
Ownership: Greece (18%), Japan (11%), China (11%), Singapore (6%), Hong Kong (5%)
Registration:
1 Panama, Marshall island, Liberia
Shipbreaking: Pakistan, India, Bangladesh
Fine slicing of value chains based on efficiency
Disconnecting place from ownership

,  Firm: optimization of supply and value chains
 Why using a lot of countries? Because these activities can be done in the cheapest
way there
 NGO’s in the west are criticized because shipbreaking done by people in critical
conditions, is this good?
China as factory of the world
- Since 2001 member of WTO => crucial bc meant that firms in china could
compete with European/American… firms all around the world under the
same regulations
- Share in worldwide exports
- More Chinese MNCs (Huawei, AliBaba)
Chinese Fortune500
2003: 10
2020: 124
trade :

15

10

5

0
1970
1980
1990
2000
2010
2018




Foxconn Technology group


1988: First factory in Shenzhen in China
150 employees
2020: 30 industrial parks in China
1.2 million employees
350 Iphones per minute (!)
Designed in California, Assembled in China

, International management deals with

1. Management of firms in a multinational context – study of the MNC
2. Comparison of management practices in firms across countries => firms in
china, india, Netherlands,… even if they are in the same industry they are
not organized and managed in the same way
Some scholars add non-US studies/studies of firms outside the US. E.g. a study of Belgian
firms in Belgium. This is NOT IM
US bias: Myopic view of the world and use of the US as the global standard – (cf. role of
hegemon in Witt’s JIBS article)
 Historical perspective : after WW2 -> multinational becoming very active, Europe
this was facilitated by Marshall fund (mechanism for Us firms to internationalize) ;
1980s => factories, idea to liberalize economy
 When they saw more international firms coming to US, people were thinking “Oh
we have to do the same” => same management practices as the US => Idea was:
US is so powerful and economy so big and us multinational firms are omnipresent
 Idea was have a look at how the US firms are doing if you want to internationalize
yours (idea of Michael Witt’s view of the hegemon)
Theorizing on firms and context
- Universal laws
- Context specific unique circumstances
- This is the core of the paper by Beugelsdijk 2022 that is on the reading list.
 2 ways to theorize it : 1 universal theory on how firms behave and it applies to all
countries all over the world in the exact same way
Universalistic theory

- management and organization are subject to the same universal “laws”
everywhere in the world.
- The key assumption that UT relies on is the fundamental characteristics of
human behavior all over the world.
- If there are cross country differences, these are only temporarily.
- UT assumes one “best” and most efficient model. Countries that do not have
that yet, will do so over time
 2 ways to theorize it : 1 universal theory on how firms behave and it applies to
all countries all over the world in the exact same way; if there are cross
countries differences only temporarily! (because firms not copying haven’t
understood it yet, so it will come=> either they have to adopt and adapt
otherwise it goes bust)
 In LR : management system all over the world in the same way implemented (
1990s and 2000s ideas) -> world will become similar, globalization will make
us similar

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