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Service management Summary (incl. basics, models etc.) $4.99   Add to cart

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Service management Summary (incl. basics, models etc.)

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This file contains several models, concepts, schedules, etc. It gives a short but useful overview of what you need to know per week.

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  • October 9, 2017
  • 19
  • 2017/2018
  • Summary

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By: jeannekeller • 2 year ago

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Week 1 Introduction Service Management
Services are;

• Intangible (can’t be touched, not physical)
• Simultaneous (the service is happening and can be gone)
• Heterogeneous
• Perishable (can’t be put in stock)

Types of services:

• Maintenance interactive services
- Standardized
- Processes
- Physical infrastructure
• Task interactive services
- Knowledge
- Professionalism
- Innovative
• Personal interactive services
- Attitude
- Communication

Model 1 The service-profit Chain




*You have to focus on the satisfaction of your employees not the customers.

*Service management goes mostly about People and Profit

,Model 2 Bitner Servicescape “the impact of physical surroundings on customers and employees”




*Services scape = the room were the services is happening
*Cognitive response = based on knowledge
*Emotional = attitude


Model 3 “The Service concept”

The service concept is a key tool that can communicate the
set of benefits (tangibles and experiences) to the
customers in order to demonstrate the potential
value of the service.

It is a shared and articulate understanding of the
nature of the service provided and received, which
should give information about:

- The organising idea
- The service provided/delivery
- The service received
- A. The cutomer experience
- B. The service outcomes: “products” i.e. benefits,
emotions, judgements value and intentions.
- C. The service value: the customers assessment of the benefits of the
service weighed against all costs involved.

NOTE:
Customer value = the core (the first part)
Operations and technology, people = getting the right employees, machines, products!

, Objectives of the perpectiveservice management

• Delving deeper into the subject of Services Management.
• Developing a theoretical based opinion on various subjects discussed in class.
• Learning to actively communicate this opinion.
• Practising the English language, spoken as well as written skills.

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