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MKT 415 Promotion and Advertising Topic 2 DQ 2 CEO as an advertising spokesperson- Grand Canyon
- Course
- MKT 415 (MKT415)
- Institution
- Grand Canyon University
MKT 415 Topic 2 DQ 2 Discuss why companies use their founder, president, or CEO as an advertising spokesperson. What are the pros and cons of this practice for both major corporations and smaller companies, such as a local retailer?
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