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Unit 31: Task 3 presentation - D2

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  • Course
  • Unit 31 - Fashion Retailing
  • Institution
  • PEARSON (PEARSON)
  • Book
  • BTEC Level 3 National Business Student Book 2

In this powerpoint presentation, i have evaluated the effect of image on the success of Primark. This includes many different aspects of how the business is run including ethical issues. This coves the distinction bit of the task which you may have to present to the class, some may not. This powerp...

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Document information

  • October 12, 2017
  • 7
  • 2016/2017
  • Essay
  • Unknown
  • D2 met

Subjects

  • unit 31
  • primark
  • ethical issues
  • brand image
  • marketing segmentation
  • market characteristic
  • compatibility
  • task 3
  • power point presenation
  • d2

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  • PEARSON (PEARSON)
  • Business 2010 QCF
  • Unit 31 - Fashion Retailing
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Unit 31: task 3




I will be evaluating the effect of image on the success of a Primark as my chosen fashion retailer

, About Primark
 Primark is a public limited company (PLC), it is also a subsidiary company which
means its owned by another company. Primark also as known as ‘penny's’ is owned
by ABF (Associated British Food).
 Primark is an Irish clothing retailer operating in Austria, Belgium, France,
Germany, Ireland, Portugal, Spain, the Netherlands, the United Kingdom, the
United States and Italy. However, it was originally founded in 1969 by Arthur Ryan
in Dublin.


Brand Image

The brand image of Primark has become recognised through its affordable prices of
goods as well as up-to-date fashion goods. Primark is known for its affordable prices and
throw-away-fashion goods. The company is initially known to be a low end fashion
retailer now selling; homeware, clothing, footwear, cosmetics, drinks and accessories at
low prices.

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