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Retailing Management 5Th Canadian Edition By Levy - Test Bank
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,Chapter 01 - Introduction to the World of RetailingChapter 01
Introduction to the World of Retailing
Multiple Choice Questions
1. The largest sectors in terms of retail sales are:
A. General merchandise and Clothing
B. Pharmacies and Building supplies
C. Food, Beverage, and Automotive
D. Furniture and Pharmacies
E. Automotive and Building supplies
Blooms: Remember
Difficulty: Medium
Learning Objective: 01-03 Know the economic significance of retailing in Canada.
Topic: 01-06 Retail sales in Canada
2. Retail managers must make complex decisions including all of the following except:
A. Target markets
B. Retail locations
C. Merchandise and services offerings
D. Mission statement
E. Training and motivating sales associates
Blooms: Understand
Difficulty: Medium
Learning Objective: 01-05 Discuss different types of decisions retail managers make.
Topic: 01-13 Developing a retail strategy
1-1
,Chapter 01 - Introduction to the World of Retailing
3. What is retailing?
A. It is the set of business activities that adds value to the products and services sold to
consumers for their personal or family use
B. It is the merchandising component of the retail mix
C. It is the strategy retailers and vendors use to get products into the stores
D. It is the process of offering products in smaller quantities for consumer consumption
patterns
E. It is the ability to offer enough variety in a store to encourage one-stop shopping
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-01 Define retailing.
Topic: 01-01 What is Retailing?
4. Which of the following businesses would be considered a retailer?
A. Your local hair salon
B. Air Canada
C. Tim Hortons
D. Canadian Tire
E. Your local hair salon, Air Canada, Tim Hortons, and Canadian Tire
Blooms: Understand
Difficulty: Medium
Learning Objective: 01-01 Define retailing.
Topic: 01-01 What is Retailing?
5. Which of the following is most likely to be considered a retailer?
A. A radio talk show
B. A university
C. The Better Business Bureau
D. The Red Cross
E. All of the choices.
Although it could be argued that they all can accept money in some way or offer a service in some way, a university is most
likely to be engaged in accepting money and then providing a service to the ultimate customer for personal use. No actually.
The definition of retail is not just about accepting money.
Blooms: Understand
Difficulty: Hard
Learning Objective: 01-01 Define retailing.
Topic: 01-01 What is Retailing?
1-2
, Chapter 01 - Introduction to the World of Retailing
1-3
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