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Exam (elaborations) International Communication (com3705)
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COM3705: International CommunicationsExamination Portfolio (Assignment 3) Oct/Nov 2023
Instructions:
This exam portfolio consists of two questions.
Please structure the porfolio like you would any assignment. In other words, you
should have a title page, followed by the Plagiarism Declaration (available on
myUnisa), and then a Table of Contents. Your portfolio should conclude with a List of
Sources consulted.
You DO NOT have to include a general introduction and conclusion for the
portfolio. Only answer what is asked in the questions.
Please follow all the Technical Presentation requirements (see CMNALLE/301).
NO PLAGIARISM (i.e copying and pasting directly from sources – even if you
provide an in-text reference) will be tolerated.
The use of AI-generated text (for example Chat GPT, or a synonymiser) is strictly
forbidden and will result in NO MARKS.
Your Portfolio will NOT BE MARKED without the inclusion of a signed Plagiarism
Declaration.
Xxx
Question 1: African China Media Relations
This is a reading comprehension question that is supported by your own research and the
following prescribed reading material:
• Eisenman, J. 2023. China is tweaking its propaganda for African audiences.
Available at: https://foreignpolicy.com/2023/03/16/china-propaganda-africa-
soft-power/
• In the Study Guide, TL 501, read Unit 1 Part 2: Pages 15-18, Unit 2 read the whole
chapter, Unit 4, read 106-116, and Unit 7 230-234.
1.1 Define propaganda. [3]
1.2 Having read this article, do you think China’s media initiative and relations in Africa
can be described as propaganda? Substantiate your answer. [5]
1.3 Define diplomacy. [3]
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