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Summary Entrepreneurship 2
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Grade 12 / matric consumer studies - Entrepreneurship
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Entrepreneurship book two:Sustainable production and consumption:
Concepts:
Unsustainable production is one of the reasons why our environments are
deteriorating. It causes global warming and this will affect production, quality of
live and life expectancy.
Sustainable production:
Sustainable production is the production of goods to satisfy basic needs of
consumers and improve quality of life without harming the environment.
Waste and greenhouse gases are minimal.
Sustainable consumption:
Involves communities and households.
Goods, services, food, shelter, healthcare, clothing, leisure and transport
must not harm the environment.
Carbon footprint:
Carbon footprint is the measure of the impact that our activities have on
the environment and climate change.
A carbon footprint is the quantity of greenhouse gases left behind by
households, industries and us.
The primary footprint is the measure of emissions of carbon dioxide from
our energy consumption and transport.
Second footprint is a measure of the indirect Co2 emissions from
manufacturing and the breakdown of products (waste).
Renewable or alternative energy:
Energy from sources such as wind and sun, they are never used up.
Non-renewable resources are in limited supply (coal, oil and natural gas).
Biodegradable:
These can be broken down by micro-organisms and are then absorbed
into the ecosystem over time.
You can enrich your garden soil by digging holes and burying vegetable
peels and scraps.
Responsibilities of producers:
Don’t make unnecessary goods – things that aren’t useful or needed.
Manufacturing process must have minimal environmental impact.
Use raw materials wisely – protect resources (energy, water and land).
Reduce waste and use recycled raw materials.
Stop polluting soil, rivers and oceans with industrial wastes.
Buildings must make the best use of natural light and heat.
Use solar energy and manufacture eco-friendly products.
Change light bulbs to low-energy bulbs.
Use biodegradable packaging and recycled carry bags.
, Reduce food waste and waste from packaging.
Developing a marketing plan according to the 5P marketing strategy:
Why do you need a marketing strategy?
Purpose- To develop the business from its current position to where you want to
go. A marketing strategy- A plan that guides business to make decisions.
The 5P marking strategy:
Product:
The product is the backbone of the business.
Products must be identifies by trade name, image, labels and packaging.
Trade name:
The name should create an idea of what customers can expect.
Use a slogan or sentence to capture the customer’s interest.
A trademark is a small drawing in a specific colour that makes your
product easy to recognize.
Image:
Products must have correct features to portray positive images.
Foods must be attractive.
It must be different from and better than competitors.
Labels:
Used to indicate product name and trademark.
Communicate with customers.
Gives information about:
o Type of product
o Ingredients and materials used
o Date of manufacture and details of manufacturer
o How to use and care for the product
o Serving suggestions
o Benefits of using the product
Must look professional
Packaging:
Protects the product.
Must be safe and hygienic.
Must be a convenient size.
Must be smart, effective and well designed, as this will reflect well on the
business.
Promotion and advertising:
Sales promotion:
Sales promotions increase the awareness and visibility of the product.
It also improves the products position in the relation to competitors.
Small businesses should aim at advertising at their customer.
Advertising:
This is a type of promotion.
The supplier tells the public what he or she has to sell.
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