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Summary

Samenvatting marketing en sales

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Deze samenvatting is gemaakt aan de hand van de colleges aan de Hogeschool Utrecht. Opleiding technisch bedrijfskunde leerjaar 2 met als vak Marketing en sales. In deze samenvatting zal men delen vinden uit de boeken die wij tijdens de colleges gebruikt hebben namelijk; CRM in de praktijk van Sjors...

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  • Unknown
  • October 18, 2017
  • 21
  • 2017/2018
  • Summary

2  reviews

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By: walid_ab • 5 year ago

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By: sanderterhorst40 • 6 year ago

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Samenvatting marketing & sales
Strategische marketing planning




Missie, waarde strategie en afbakening
Mission;
 De focus ligt op de organisatie
 Doel van de onderneming
Visie;
 De focus ligt op de trends (en de mogelijke fit met de organisatie)
 Wat wil een onderneming bereiken
Strategie;
 Plan waarin de visie samengaat met de missie van de organisatie
 Plan hoe je missie en visie wil gaan bereiken

Zie de twee artikelen, “Heeft U al een Missie-Visie en Strategie” en
” Missie-Visie en Strategie – een invalshoek”

Koopcentrum of Decision Making Unit (DMU)
Personen betrokken bij de koopbeslissing
Verschillende rollen
 Initiator
 koper
 Gebruiker
 Beïnvloeder
 Beslisser
 Gatekeeper
Personen kunnen meerdere rollen vervullen

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