100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Summary MNM3712 Customer Relationship Marketing (CRM) $4.96
Add to cart

Summary

Summary MNM3712 Customer Relationship Marketing (CRM)

7 reviews
 472 views  5 purchases
  • Course
  • Institution

MNM3712 Customer Relationship Management 2017 Exam Preparation Notes and Summary Notes combine textbook, study guide, mind maps and lecturer notes into one document.

Last document update: 7 year ago

Preview 1 out of 13  pages

  • October 19, 2017
  • October 20, 2017
  • 13
  • 2017/2018
  • Summary

7  reviews

review-writer-avatar

By: elmardeysel • 5 year ago

review-writer-avatar

By: kmajola • 5 year ago

review-writer-avatar

By: christopherburger • 5 year ago

review-writer-avatar

By: russellroux • 6 year ago

Love it. Thanks :D

review-writer-avatar

By: deidreschofield08 • 6 year ago

review-writer-avatar

By: hamzahkhan • 6 year ago

Not complete exam papers

reply-writer-avatar

By: Dubst3ph • 6 year ago

Hi, thanks for the feedback. This however was exam preperation and not the exam pack. That is a different set or part of the bundle.

review-writer-avatar

By: lionelsspringhall • 7 year ago

avatar-seller
MNM3712 Customer Relationship
Management
2017 Exam Preparation Notes and Summary . By: Dubst3phs
NB: Don’t use bullet points in the exams.
TOPIC 1: THE TRADITIONAL MARKETING APPROACH

Study Unit 1: The Traditional marketing approach

1.1 The MARKETING CONCEPT
Focusses on researching customers’ needs and wants and hen leads the manufacturing of a product/service
that satisfies that need

Principles that must be practices achieving the marketing concept
• Consumer orientation
• Profit orientation
• Organisationnel intégration

1.2 THE TRADITIONAL MAREKTING APPROACH

Elements of the traditional marketing approach
• Marketing mix
o Product
o Place
o Price
o Promotion
• Transactional marketing
o AIM: generate a transaction/sale
o Exchange between customers and businesses
o Getting rid of outdated practices
o Generating more than one transaction from a customer (relationship marketing)
o Customers are cheaper to keen than to get new ones (saves money)
• Market segmentation
o Traditional approach
▪ Divide total market into similar sub-markets of customers
o Focus more on specific audiences rather than the masses

Study Unit 2: The Relationship Concept

2.1 RELATIONSHIP MARKETING
Attracting, maintain and enhancing customer relationships with the objective of
• Identifying
• Establishing
• Maintain
• Enhancing
• Terminating relationships

Dimensions of relationship marketing
➢ Create new value
➢ Understanding key roles customers play
➢ Aligns process, communication, technology and people to support customer value
➢ Co-operation between buyers and sellers
➢ Looks at value of customers purchasing lifetimes
➢ Build relationships between businesses and stakeholders
➢ Knowing the profitable customers

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller Dubst3ph. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $4.96. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

53022 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$4.96  5x  sold
  • (7)
Add to cart
Added