Summary
Summary Current Trends in CIS Research - Lectures & Articles
- Course
- Institution
Complete summary of Current Trends in CIS Research. Both lectures and articles summarized.
[Show more]
Seller
Followloismeussen
Content preview
Current Trends in CIS Research -Lectures
Week 2: Analysing the multimodal complexity of social media (Janina Wildfeuer)
- Semiotic modes in social media postings
- How personal/professional accounts tell a story (create awareness of societal topics)
- Use of (audio)visual material
Example: Tweet Mark Rutte about Ukraine/Russia (in English)
- In the app: you can click on the photo’s
- Follow-up tweet in a thread instead of all the text in one post
Example: Instagram post about the same topic (in Dutch)
- Different pictures than on Twitter
- All text in one post
Example Facebook post Heineken:
- Picture is saying a lot
- Not much text in the post
Example video on Instagram stories (Reel)
- Short and simple video
Example TikTok
So many different communicative forms/situations cause multimodal challenges:
- Depictive media (not abstract)
- Different purposes (marketing, informing etc)
- Material from different genres, often narrative/documentary
- Various affordances (ways of using) (and constraints)
- High number of semiotic modes and interesting mode combinations
Which parts of the posting contribute to which meaning?
Which stories are told and how? How are products advertised?
“The affordances [...] are not exclusive properties of a single genre or set of genres. They are to do
with how people actually make use of them. [....] More often, the possibilities of social media genres
exaggerate the characteristics found in antecedent forms of communication.”
Page et al. (2014:18)
Methodological framework:
1. Communicative situations, media & modes (Bateman et al., 2017)
2. Interpersonal resources and subjectivity in photographs (and other artefacts) (Zappavigna,
2016)
Bateman et al. (2017: 8): “Multimodality is a way of characterising communicative situations
(considered very broadly) which rely upon combinations of different ‘forms’ of communication to be
effective”
1
, - We’re assuming that there are different modes that together express a certain meaning
- It is not accepted to only look at the words: what else is important in the communicative
form/situation?
Example: poster ‘don’t eat in lecture room’
Canvas: virtual carrier (the room where the poster hangs in) the locus of semiotic activity (where it
is located)
Sub canvas: the paper it is printed on
Genre space: informative situation in a college room
Activities, semiotic modes, what others have been doing about it, perform the actual analysis
Communicative situation: necessary conditions
Medium: higher entity: every medium makes available a certain number of semiotic modes, every
medium has his own semiotic mode
A medium is best seen as a historically stabilised site for the deployment and distribution of some
selection of semiotic modes for the achievement of varied communicative purposes
Sorting out the media and its canvases is the first key to being able to bring organisation even to
very complex situation
Bateman et al. models:
Interpretation
- Ergodic: the amount of work recipient has to do to interpret it, it is mutable ergodic if the
recipient is part of the communicative situation
- static – dynamic ((re)presentation temporality)
- 2D – 3D ((re)presentation space)
- permanent – fleeting (transience)
- observer – participant (role)
Producer has more control than consumer about the canvas: they can choose what is in there
2
, Example Instagram post Mark Rutte:
- Static
- Permanent
- Linear (image + text) (sequential)
- Ergodic (the same for everyone)/immutable (unchanging)/mutable ergodic
Canvas: Instagram post:
- Content
- Picture
- Text
- interface (like button for example)
- commentary function
it is not just about the post alone
Canvas: Instagram Story
- Asymmetric
- Dynamic
- Fleeting
- Linear
- With observers/participants
- Micro-ergodic
As communicative situations become more complex, perhaps drawing on new technological
capabilities and combinations of meaning-making strategies will prove crucial (what is done with the
material?)
Possible methods:
- user interfaces
- the role of producers
- filters
3
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller loismeussen. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.02. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67096 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now