This is a report for the company VanDorp for the Marketing Context course. This research answers the main question: “How can Van Dorp best prepare for the future within the market of installation techniques?” through desk and field research.
,Foreword
In front of you lies the essay, conducted for the course OE101: Marketing Context for the
degree programme Business Studies at Inholland University of Applied Sciences in Haarlem.
We would like to thank Van Dorp for their cooperation. We hope that this research gives
Van Dorp insights that can help their future operations. We would also like to thank Erno
Pickee for the interesting lessons and guidance for this essay.
1. Introduction ................................................................................................................................................... 8
1.1 Introduction to the report .............................................................................................................................. 8
1.2 Introduction to the company.......................................................................................................................... 8
1.3 General industry information ........................................................................................................................ 9
3. Methodology ................................................................................................................................................ 15
3.1 Research design........................................................................................................................................... 15
3.2 Elaboration per sub-question ...................................................................................................................... 15
3.3 Quality of research ...................................................................................................................................... 16
3.4 Topic list ...................................................................................................................................................... 16
5. Ethics & Sustainable Development Goals ..................................................................................................... 21
5.1 Corporate social responsibility ................................................................................................................... 21
5.2 Sustainable Development Goals.................................................................................................................. 21
5.3 How are other companies in the installation industry doing with sustainability and Corporate Social
Responsibility? .................................................................................................................................................. 23
5.4 Needed action .............................................................................................................................................. 24
6. Organizational Structure & Culture ............................................................................................................. 25
6.1 Organizational structure ............................................................................................................................. 25
6.1.1 Vertical organizing for Van Dorp ........................................................................................................ 26
6.2 Organizational culture ................................................................................................................................ 27
6.3 Needed action .............................................................................................................................................. 27
7. Business Processes ........................................................................................................................................... 28
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