Business, Sustainability and Innovation (GEO32122)
Summary
BSI: Lecture summary + literature and working groups processed (HC1-HC8) exam preparation
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Course
Business, Sustainability and Innovation (GEO32122)
Institution
Universiteit Utrecht (UU)
Summary of Business, sustainability, innovation. All lectures are covered. The summaries for each lecture also include the additional information needed for the exam and the material of the working groups. Personal explanation + visual tables and graphs.
Business, Sustainability and Innovation (GEO32122)
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HC1 : Business
- Business entreprises (1)
- Role of business in society (2)
o Shareholder/stakeholder theory
- Impact of corporate activities (2)
- Business case for sustainability (3)
o Why, wins for business, case against, javons paradox
- Beyond the business case for sustainability (4)
o Sustainable entrepreneurship, BM transformation, continues renewal
- Sustainability oriented practices (5)
o Focus on SME, Innovation types &interaction
- Strategic sustainability behaviour (6)
o Resistant, reactive, anticipatory, innovation based, sustainability rooted
HC2 : Circular economie and eco innovation
- From linear to circular (8) + intro 10 Rs (9)
- CE & EI (10)
- EI target, mechanism, impact + interaction CE EI (11)
- Drivers and barriers of CEBM (12)
HC3: Business models
- BM + BMC + value prop, creation/delivery, capture (13)
- BM categories: product, solution, matchmaking, multisided
- Strategies for BM: why new BM + open/closed + narrow, slow, close (15)
- CEMB patterns (16-18)
- Value retention (19)
HC4: Value retention in process
- Value loss: ecological, material, financial (20)
- Value retention in value chain (21)
- 10 R(22)
HC5: product
- Design process: discover, define, develop, deliver + designs for sustainable development (23)
- Design for sustainability approaches: product: green/eco, emotional, behaviour, nature (24)
- Product service design level + outcome/process (24)
- Design strategies: slowing/closing (25)
- BM slowing: access & performance, extending product value, classic long life model (25)
- BM closing: extending resource value, industrial symbioses (26)
- Consumer/ user role: required behaviour, encourage desired behaviour (27)
• that provides goods and/or services designed to satisfy customers’ needs
• by transforming lowervalue inputs into highervalue outputs (adding value)
2
,Role of business in society (who should benefit)
Shareholder theory: Best interest for shareholders (by profit)
Stakeholder theory : needs of other stakeholders involved
Impact corporate activities
- On society & environment (-/+ sustainable development)
3
, Business case for sustainability
= how a company can actively create synergies between managing environmental or social issues in a
way that increases corporate economic performance
Why?
- Pollution accidents reputation
- There is a market
Wins for business
- Cost reduction
- Risk management
- Sales and profit margin: sustainable= higher price
- Reputation
- Attractive for new employees
- Fostering innovation
BUT!!!
- Has not led to radical change in unsustainable business practices
- Has not solves major environmental problems
BECAUSE… (case against)
- Optimalisation over environment
o Direct: waste reduction + energy efficiency
o Indirect: certificate over really doing something
- Technological optimism instead of holism in environmental issue solving
- Consumerism over degrowth
o Market in sustainable is growing, but unsustainable not shrinking
Javons paradox =
o (many innovations consuming more)
o (new innovation other damages)
o (innovations for more harm efficiently cutting forrest)
4
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