Exam (elaborations)
MKTG 351 PRICING (TOPIC 12 CH 20 AND 21) - CSUF, LANCELLOTTI| 15 QUESTIONS AND ANSWERS
- Course
- Mktg
- Institution
- Empire College School Of Business
Pricing One of the 4 P's; Of the 4 P's, this one is the most unique in that: 1. It's the only one that is revenue-generating 2. Has a direct effect on revenue But companies often focus so much on this that they lose sight of their product's quality Pricing in Different Types of Markets...
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