Test Bank for Essentials of MIS 15e 15th edition by Kenneth C. Laudon, Jane P. Laudon, Carol Guercio Traver. Full Chapters test bank are included - Chapter 1 to 12
Business Information Systems in Your Career
Global E-business and Collaboration
Achieving Competitive Advantage with Information S...
Essentials of MIS, 15e (Laudon/Laudon/Traver)
Chapter 1 Business Information Systems in Your Career
1) As discussed in the chapter-opening case, AWM Smart Shelf can help brands and retailers
achieve which of the following?
A) Increased customer intimacy
B) Survival
C) Improved employee morale
D) Development of new products
E) Increased supplier intimacy
Answer: A
Difficulty: Challenging
AACSB: Analytical Thinking
LO: 1-1: Understand why information systems are essential for running and managing a
business.
2) Journalist Thomas Friedman's description of the world as "flat" refers to the:
A) reduction of economic and cultural advantages of developed countries.
B) use of social media for instantaneous communication.
C) reduction in travel times and the ubiquity of global exchange and travel.
D) flattened hierarchies in digital firms.
E) increased use of global currencies.
Answer: A
Difficulty: Challenging
AACSB: Application of Knowledge
LO: 1-1: Understand why information systems are essential for running and managing a
business.
3) All of the following are important business objectives of information system investment
except:
A) competitive advantage.
B) improved employee morale.
C) improved decision making.
D) survival.
E) ESG leadership.
Answer: B
Difficulty: Easy
AACSB: Application of Knowledge; Information Technology
LO: 1-1: Understand why information systems are essential for running and managing a
business.
1
,4) A firm that invests in an information system because it is a necessity of doing business does so
because it is seeking to achieve which of the following business objectives?
A) Survival
B) Improved decision making
C) Competitive advantage
D) Operational excellence
E) Customer intimacy
Answer: A
Difficulty: Easy
AACSB: Analytical Thinking; Information Technology
LO: 1-1: Understand why information systems are essential for running and managing a
business.
5) Walmart exemplifies the power of information systems coupled with sophisticated business
practices and supportive management to achieve which of the following?
A) New business models
B) Operational efficiency
C) Customer intimacy
D) Competitive advantage
E) Survival
Answer: B
Difficulty: Moderate
AACSB: Analytical Thinking; Information Technology
LO: 1-1: Understand why information systems are essential for running and managing a
business.
6) Coca-Cola Bottling Company Consolidated uses a digital dashboard to provide managers with
metrics that consolidate data from hundreds of disparate sources in order to:
A) pursue ESG leadership.
B) improve decision making.
C) gain competitive advantage.
D) create supplier intimacy.
E) create a new business model.
Answer: B
Difficulty: Moderate
AACSB: Analytical Thinking; Information Technology
LO: 1-1: Understand why information systems are essential for running and managing a
business.
2
,7) Which business objective were competitors seeking when they rushed to provide ATMs after
Citibank introduced the first ATMs in New York?
A) Operational excellence
B) Customer intimacy
C) Survival
D) Competitive advantage
E) Improved decision making
Answer: C
Difficulty: Moderate
AACSB: Analytical Thinking; Information Technology
LO: 1-1: Understand why information systems are essential for running and managing a
business.
8) All of the following describe the effects of globalization except:
A) significant decreases in operating costs.
B) significant dislocations in labor markets.
C) increased ability to find low-cost suppliers.
D) increases in transaction costs.
E) ability to reliably obtain price and quality information worldwide.
Answer: D
Difficulty: Challenging
AACSB: Analytical Thinking
LO: 1-1: Understand why information systems are essential for running and managing a
business.
9) A firm that must invest in a new information system in order to comply with federal
legislation is doing so to achieve which of the following business objectives?
A) Customer intimacy
B) Operational excellence
C) New products
D) Improved decision making
E) Survival
Answer: E
Difficulty: Moderate
AACSB: Analytical Thinking; Information Technology
LO: 1-1: Understand why information systems are essential for running and managing a
business.
, 10) Which of the following is an example of a business using information systems to create new
products and services?
A) Apple's creation of iTunes
B) TAL Apparel's information system that helps its clients manage their supply chains
C) The Ritz-Carlton hotel chain's use of computers to keep track of guests' preferences
D) Coca-Cola Bottling Company Consolidated's digital dashboard that provides managers with
metrics that consolidate data from hundreds of disparate sources
E) Walmart's Retail Link system
Answer: A
Difficulty: Moderate
AACSB: Analytical Thinking; Information Technology
LO: 1-1: Understand why information systems are essential for running and managing a
business.
11) An example of a business using information systems for supplier intimacy is:
A) Apple's creation of iTunes.
B) TAL Apparel's information system that helps its clients manage their supply chains.
C) Citibank's ATM system.
D) Coca-Cola Bottling Company Consolidated's digital dashboard that provides managers with
metrics that consolidate data from hundreds of disparate sources.
E) The Ritz-Carlton hotel chain's use of computers to keep track of guests' preferences.
Answer: B
Difficulty: Moderate
AACSB: Analytical Thinking; Information Technology
LO: 1-1: Understand why information systems are essential for running and managing a
business.
12) To make sure it stocks products that its customers will purchase, an apparel retailer
implements a new application that analyzes consumer spending at its physical store locations and
cross-references this data to determine inventory levels of various products for each location.
Which of the following business objectives is this information intended to support?
A) New products
B) Survival
C) Customer intimacy
D) Supplier intimacy
E) New services
Answer: C
Difficulty: Challenging
AACSB: Analytical Thinking; Information Technology
LO: 1-1: Understand why information systems are essential for running and managing a
business.
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