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Complete Marketing Summary with all key concepts $4.82   Add to cart

Summary

Complete Marketing Summary with all key concepts

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Summary of the lecture and the relevant scientific articles

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  • October 20, 2023
  • 10
  • 2023/2024
  • Summary
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General

Selective Attention # motivation #ability #opportunity
Metrics # profit # sales #gross margin # market share

# awareness # satisfaction #engagement

cultural Affinity Zone # national culture
#patterns
cultural Affinity Class # international

Pricing Tripod #cost # competition #customer perception

Premises


customer Orientation #needs

Organisational Integration #common sense #identity
Mutually Beneficial Exchange #customer # company


Paradoxes


Globalisation -
Localisation #standardisation #adaptation

Convergence -


Divergence #opinion #values

, PESTEL


Political
Economic

social

Technological
Environmental

Legal
PORTER'S 5 Forces


Bargaining Power of customers

Bargaining Power
Threat of substitutes
of



Threat of New Entrants -
Suppliers
-
_


competitive
Rivalry
.




SWOT


EXTERNAL


OPPORTUNITIES THREATS



§ STRENGTHS OFFENSIVE ADAPTIVE


ÉÉ WEAKNESSES DEFENSIVE SURVIVING

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