Examen
CSUF MKTG 351 EXAM 1 KIM |59 QUESTIONS AND ANSWERS
- Grado
- Institución
CSUF MKTG 351 EXAM 1 KIM |59 QUESTIONS AND ANSWERS
[Mostrar más]Vista previa 2 fuera de 7 páginas
Vista previa 2 fuera de 7 páginas
Añadir al carrito
Añadir al carrito
Vendedor
Seguir
FREEMANSHARP
Comentarios recibidos
Vista previa del contenido
CSUF MKTG 351 EXAM 1 KIM 59QUESTIONS AND ANSWERS
marketing - answer the activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients, partners, and society
at large
exchange - answer people giving up something in order to receive something they would rather
have
production orientation - answer a philosophy that focuses on the internal capabilities of the
firm rather than on the desires and needs of the marketplace
sales orientation - answer the ideas that people will buy more goods and services if aggressive
sales techniques are used and that high sales result in high profits
marketing concept - answer the idea that the social and economic justification for an
organization's existence is the satisfaction of customer wants and needs while meeting
organizational objectives
market orientation - answer a philosophy that assumes that a sale does not depend on an
aggressive sales force but rather on a customer's decision to purchase a product; it is
synonymous with the marketing concept
societal marketing orientation - answer the idea that an organization exists not only to satisfy
customer wants and needs and to meet organizational objectives but also to preserve or
enhance individuals' and society's long-term best interests
customer satisfaction - answer customers' evaluation of a good or service in terms of whether it
has met their needs and expectations
, customer value - answer the relationship between benefits and the sacrifice necessary to obtain
those benefits
relationship marketing - answer a strategy that focuses on keeping and improving relationships
with current customers
empowerment - answer delegation of authority to solve customers' problems quickly?usually by
the first person the customer notifies regarding a problem
sales orientation - answer the ideas that people will buy more goods and services if aggressive
sales techniques are used and that high sales result in high profits
customer relationship management (CRM) - answer a companywide business strategy designed
to optimize profitability, revenue, and customer satisfaction by focusing on highly defined and
precise customer groups
on-demand marketing - answer on-demand marketing delivers relevant experiences throughout
the consumer's decision and buying process that integrated across both physical and virtual
enviornemtns
strategic planning - answer the managerial process of creating and maintaining a fit between
the organization's objectives and resources and the evolving market opportunities
strategic business unit (SBU) - answer a subgroup of a single business or collection of related
businesses within the larger organization
Ansoff's Opportunity matrix - answer matches products and markets
market penetration (Ansoff's Opportunity matrix) - answer a marketing strategy that tries to
increase market share among existing customers
Los beneficios de comprar resúmenes en Stuvia estan en línea:
Garantiza la calidad de los comentarios
Compradores de Stuvia evaluaron más de 700.000 resúmenes. Así estas seguro que compras los mejores documentos!
Compra fácil y rápido
Puedes pagar rápidamente y en una vez con iDeal, tarjeta de crédito o con tu crédito de Stuvia. Sin tener que hacerte miembro.
Enfócate en lo más importante
Tus compañeros escriben los resúmenes. Por eso tienes la seguridad que tienes un resumen actual y confiable. Así llegas a la conclusión rapidamente!
Preguntas frecuentes
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
100% de satisfacción garantizada: ¿Cómo funciona?
Nuestra garantía de satisfacción le asegura que siempre encontrará un documento de estudio a tu medida. Tu rellenas un formulario y nuestro equipo de atención al cliente se encarga del resto.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller FREEMANSHARP. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for $14.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
45,681 summaries were sold in the last 30 days
Founded in 2010, the go-to place to buy summaries for 14 years now
Vistos recientemente
Examen ·
Woodshop Safety Test Questions and Answers
