100% tevredenheidsgarantie Direct beschikbaar na je betaling Lees online óf als PDF Geen vaste maandelijkse kosten
logo-home
CSUF MKTG 351 EXAM 1 |204 QUESTIONS AND ANSWERS. $15.49
In winkelwagen

Tentamen (uitwerkingen)

CSUF MKTG 351 EXAM 1 |204 QUESTIONS AND ANSWERS.

 0 keer verkocht
  • Vak
  • Instelling

CSUF MKTG 351 EXAM 1 |204 QUESTIONS AND ANSWERS.

Voorbeeld 3 van de 22  pagina's

  • 20 oktober 2023
  • 22
  • 2023/2024
  • Tentamen (uitwerkingen)
  • Vragen en antwoorden
  • Onbekend
avatar-seller
CSUF MKTG 351 EXAM 1 204
QUESTIONS AND ANSWERS
marketing - answer the activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients, partners, and society
at large


exchange - answer people giving up something in order to receive something they would rather
have


production orientation - answer a philosophy that focuses on the internal capabilities of the
firm rather than on the desires and needs of the marketplace


sales orientation - answer the ideas that people will buy more goods and services if aggressive
sales techniques are used and that high sales result in high profits


marketing concept - answer the idea that the social and economic justification for an
organization's existence is the satisfaction of customer wants and needs while meeting
organizational objectives


market orientation - answer a philosophy that assumes that a sale does not depend on an
aggressive sales force but rather on a customer's decision to purchase a product; it is
synonymous with the marketing concept


societal marketing orientation - answer the idea that an organization exists not only to satisfy
customer wants and needs and to meet organizational objectives but also to preserve or
enhance individuals' and society's long-term best interests


customer satisfaction - answer customers' evaluation of a good or service in terms of whether it
has met their needs and expectations

,customer value - answer the relationship between benefits and the sacrifice necessary to obtain
those benefits


relationship marketing - answer a strategy that focuses on keeping and improving relationships
with current customers


empowerment - answer delegation of authority to solve customers' problems quickly?usually by
the first person the customer notifies regarding a problem


sales orientation - answer the ideas that people will buy more goods and services if aggressive
sales techniques are used and that high sales result in high profits


customer relationship management (CRM) - answer a companywide business strategy designed
to optimize profitability, revenue, and customer satisfaction by focusing on highly defined and
precise customer groups


on-demand marketing - answer delivers relevant experiences throughout the consumer's
decision and buying process that is integrated across both physical and virtual environments


strategic planning - answer the managerial process of creating and maintaining a fit between
the organization's objectives and resources and the evolving market opportunities


strategic business unit (SBU) - answer a subgroup of a single business or collection of related
businesses within the larger organization


Ansoff's Opportunity matrix - answer matches products and markets


market penetration (Ansoff's Opportunity matrix) - answer a marketing strategy that tries to
increase market share among existing customers

, market development (Ansoff's Opportunity matrix) - answer a marketing strategy that entails
attracting new customers to existing products


product development (Ansoff's Opportunity matrix) - answer a marketing strategy that entails
the creation of new products for present markets


diversification (Ansoff's Opportunity matrix) - answer a strategy of increasing sales by
introducing new products into new markets


portfolio matrix - answer a tool for allocating resources among products or strategic business
units on the basis of relative market share and market growth rate


star (portfolio matrix) - answer in the portfolio matrix, a business unit that is a fast-growing
market leader


cash cow (portfolio matrix) - answer in the portfolio matrix, a business unit that generates more
cash than it needs to maintain its market share


problem child (question mark) (portfolio matrix) - answer in the portfolio matrix, a business unit
that shows rapid growth but poor profit margins


dog (portfolio matrix) - answer in the portfolio matrix, a business unit that has low growth
potential and a small market share


Build (portfolio matrix) - answer If firm has item that has to potential a star then firm will decide
to give up short term profits and use it financial resources to achieve this goal ( Ex. Apple
postponed iPad for work on iPhone)


Hold (portfolio matrix) - answer if SBU is very successful cash cow, a key goal would surely be to
hold or preserve market share so that the org can take advantage of the very positive cash cow

Dit zijn jouw voordelen als je samenvattingen koopt bij Stuvia:

Bewezen kwaliteit door reviews

Bewezen kwaliteit door reviews

Studenten hebben al meer dan 850.000 samenvattingen beoordeeld. Zo weet jij zeker dat je de beste keuze maakt!

In een paar klikken geregeld

In een paar klikken geregeld

Geen gedoe — betaal gewoon eenmalig met iDeal, creditcard of je Stuvia-tegoed en je bent klaar. Geen abonnement nodig.

Direct to-the-point

Direct to-the-point

Studenten maken samenvattingen voor studenten. Dat betekent: actuele inhoud waar jij écht wat aan hebt. Geen overbodige details!

Veelgestelde vragen

Wat krijg ik als ik dit document koop?

Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.

Tevredenheidsgarantie: hoe werkt dat?

Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.

Van wie koop ik deze samenvatting?

Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper FREEMANSHARP. Stuvia faciliteert de betaling aan de verkoper.

Zit ik meteen vast aan een abonnement?

Nee, je koopt alleen deze samenvatting voor $15.49. Je zit daarna nergens aan vast.

Is Stuvia te vertrouwen?

4,6 sterren op Google & Trustpilot (+1000 reviews)

Afgelopen 30 dagen zijn er 65040 samenvattingen verkocht

Opgericht in 2010, al 15 jaar dé plek om samenvattingen te kopen

Begin nu gratis

Laatst bekeken door jou


$15.49
  • (0)
In winkelwagen
Toegevoegd