Een samenvatting van alle lessen Business Research Techniques (pre-master MM, SM, etc.) én de bijbehorende stof uit het boek (Research Methods for Business 7th edition). Begrippen worden vaak verduidelijkt met voorbeelden & regelmatig worden dingen in het Nederlands (nogmaals) uitgelegd ter verdui...
Business Research Techniques for Pre-master_320087-B-6_2021
Business Research Techniques for Pre-master_320087-B-6
All for this textbook (35)
Written for
Tilburg University (UVT)
Bedrijfseconomie
Business Research Techniques pre-master
All documents for this subject (1)
35
reviews
By: Mathias • 1 year ago
By: meeseckenhausen • 2 year ago
By: balthbarca • 4 year ago
By: Aarnoud • 4 year ago
By: justinvanschie • 4 year ago
By: bramleverman • 5 year ago
By: keesjoosen • 5 year ago
Show more reviews
Seller
Follow
evalemmens
Reviews received
Content preview
-----------------------------------------
Business Research Techniques
pre-master
Samenvatting van de lessen & het boek
Lectures 1 t/m 9 (including the corresponding literature in the book)
Research Methods for Business – Uma Sekaran and Roger Bougie
Seventh Edition
Written by: Eva Lemmens
-----------------------------------------
,
,Lecture 1 – Setting the Scene (Ch 1 & 2)
Being knowledgeable about research and research methods helps managers to:
1. Identify and effectively solve minor problems in the work setting
2. Know how to discriminate good from bad decisions
3. Appreciate and be constantly aware of the multiple influences and multiple effects of factors
impinging on a situation.
4. Take calculated risks
5. Prevent possible vested interests from exercising their influence in a situation
6. Relate to hired researchers and consultants more effectively
7. Combine experience with scientific knowledge while making decisions
The hallmarks of ‘good’ (business) research:
- Purposiveness (=doelgerichtheid)
o Traffic to our website is low
o The sales of our new product are lagging
o Employees are dissatisfied
o The stock market reaction to our sustainability investments is weak
- Rigor (=grondig)
o Ensuring a good theoretical base
o Ensuring a sound methodological design
o Conclusions based on a research done under 10 or 12 employees is unscientific, it
lacks rigor. Conclusions are incorrectly drawn, may be bias, etc.
- Testability
o Using hypotheses that are testable
- Objectivity
o Drawing conclusions based on facts (rather than on subjective ideas)
- Parsimony (do not research everything)
o Shaving away unnecessary details
o Explaining a lot with a little
- Replicability
o Finding the same results if the research is repeated in similar circumstances
- Generalizability
o Being able to apply the research findings in a wide variety of different settings
- Precision and confidence
o Precision refers to the closeness of the findings to reality based on a sample
o Confidence refers to the probability that the estimations are correct
Fundamental vs. applied research
Applied research:
- To solve a current problem faced by a manager
- Applies to a specific company
- Within firms or research agencies
Fundamental (or basic) research:
- To generate new knowledge about how problems that occur in several firms can be solved
- Applies to several organizational settings
- Mainly within universities and knowledge institutes
, Deductive vs. inductive research
Deductive research is used to test a theory, work from the general to the more specific.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller evalemmens. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $4.33. You're not tied to anything after your purchase.
