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Unit 20 (Health Education - P3, P5, M2, M3, D1 & D2
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This document is based on a health education campaign around smoking during pregnancy, and will gain you a distinction.
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A report on the Smoking during Pregnancy healtheducation campaign.
This report is going to cover all aspects of the Smoking during Pregnancy health education
campaign. It will highlight the aim of the campaign as well as the methodology; it will then go
on to explain why the methodology chosen, was chosen; ethical issues will also be
explained. It will then assess the effectiveness of the campaign and will finish on any
recommendations for the health education campaign.
Aim of the campaign
Our aim of the campaign was to help individuals understand the effects smoking during
pregnancy can have on the unborn child, as well as the mother themselves. We aimed to
reiterate general knowledge as well as statistics around smoking during pregnancy as well
as urge those who smoke – even if they are not pregnant – to seek help; we provided
information on where to get help and support. We also aimed to encourage people not to
smoke around pregnant women as well, as they are also affected by second hand smoke.
Methodology
We decided to carry out a presentation using PowerPoint which included the effects of
smoking during pregnancy, statistics around smoking during pregnancy as well as stories
from people who were affected by smoking during pregnancy. There was also a short clip at
the end of the PowerPoint for the viewers to watch. We created a short educational game for
after they watched our presentation, to test their knowledge gained on the statistics we
discussed in the presentation. Lastly, we created a feedback sheet for each member of the
audience to complete after we had completely finished the presentation.
, Rationale for the approaches chosen
We chose to do a presentation on PowerPoint because it allowed us to interact with the
audience verbally while also providing photos, and written text. Because we were able to
interact with them easily through the use of a presentation, they were be able to take in the
information more and we avoided boring them, which often happens during presentations
which just involve lots and lots of written text on the board, and no actual interaction with the
audience. Because we used a PowerPoint, their teacher (Peter) put the PowerPoint on
Moodle so they can use this information in the future if necessary. This means the audience
is able to utilise the information we gathered for the presentation, so if they want to re-watch
the presentation at a later date, they can. We also included the sources from where we
extracted the information from so if they decide to use this information in an essay, they are
able to reference this information easily and quickly. We also included references within the
PowerPoint so if any members’ of the audience wishes to conduct further, more in-depth
research independently, they have the ability to do this without difficulty. The conduction of a
PowerPoint presentation relates to our chosen model of behaviour change; the health belief
model. Our presentation was mostly focused around the consequences that smoking during
pregnancy has on the unborn baby as well as the mother. Many people think that although
smoking during pregnancy is not a good thing, it is rare for the unborn baby to actually come
to harm because of smoking. This is why we included statistics in our PowerPoint to really
emphasise and highlight that health problems in babies caused by smoking during
pregnancy is really not uncommon. We tried to convince the audience that there is a
significant chance that if you smoke during pregnancy, the likelihood of health problems
arising is dramatically increased than if you do not smoke for the entirety of your pregnancy.
From this, we hope to stop people from smoking – especially during pregnancy.
In regards to the educational game we carried out after we had finished the PowerPoint
presentation, not only was this a fun game which helped make things a little more interesting
and interactive, but it was also another method that we are able to use to decide how
successful our campaign was, as we are able to tell if we delivered the statistics information
clearly, effectively and in an interesting way that they remember. This was so we could gain
an insight into how they think we did, how effectively we delivered the information and how
much they learned from it. This helped us to decide on how successful the campaign was,
so we can make improvements in the future.
Lastly, we provided each member of the audience with a feedback sheet that they could fill in
to provide us with knowledge into how well our health education campaign went. We decided
to do this to help us assess how well our campaign went because it provides actual evidence
from the audience we targeted, and we have solid evidence to support our claims (whether
the campaign went well or not so well).
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