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Summary Research Method: Questionnaires and Interviews $8.17
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Summary Research Method: Questionnaires and Interviews

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looks at the research method of questionnaires and interviews, the different forms they come in and their strengths and weaknesses.

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  • October 24, 2023
  • 3
  • 2023/2024
  • Summary
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Questionnaires and Interviews



Questionnaires

questionnaire: list of questions.

types of questions:

open: Respondents can answer however they like- often in lengthy answers
closed: Limited number of possible answers are given and the respondents have to
choose from the options given to them e.g. multiple choice
graded: Respondents are asked how much they agree with questions and can
record their responses on a scale of say 1-6.

open question:
strengths: easier foursome topics, explanations
limitations: don’t give quantitative data, time and costly

closed question:
strengths: direct answer, easy to categorise, time and cost effective
limitations: limited knowledge, can’t find true reasons behind answers


 Positivists favour questionnaires because they can achieve reliability,
generalisability and representativeness
 Use of standardised questions allow for replication
 Pre-coded responses produce quantitative date
 Often questionnaires are large scale


 Interpretivists reject the use of questionnaire because they impose the
researcher’s idea framework on respondents telling us little about the view of
social actors
 Lack of validity/accuracy

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