Toegenomen druk om kwaliteitsperceptie te verhogen
Product : verschil tussen concurrerende aanbiedingen? producten gelijken meer
en meer op elkaar.
Prijs : verschil tussen platformen; verschil in de tijd; verschillende prijsconcepten
elk product heeft verschillende prijsstelsels, verschil in tijd prijzen in real time
aanpassen.
Gemak : sterkste evolutie; maximaal gemak in elk stadium customer flow drempel
wegnemen om te communiceren met bedrijf en peer2peer.
Marketeer : sterke focus op leveren optimaal waardeaanbod
Waardeaanbod- product
Wat is een product?
Nieuwe technologische evoluties zorgen voor nieuwe mogelijkheden
NFT: non-fungible token
, Wat?
- Fysiek product
- Digitaal product
- Dienst
- Idee
- Persoon
- Stad
- Politieke beweging
- Not-for-profit organisatie
- …
Diensten:
- Ontastbaar: einde levering dienste blijft er niets fysiek over
- Digitale diensten: SaaS (software as a service) cloud computing oplossing
- Zowel B2C als B2B sterk ontwikkeld.
B2B: zeer veel toepassingen die op systemen draaien onzichtbaar voor
consumenten.
4 productniveaus
Keuze marketeer investeren in kwaliteit op elk productniveau
- Lagere, dezelfde of hogere kwaliteit dan concurrentie aan bieden
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