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Business Research Methods 9th Edition By Zikmund - Test Bank
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,Chapter 1--The Role of Business ResearchStudent: ___________________________________________________________________________
1. Business research can be directed toward an element of an organization’s internal
operations.
True False
2. Researchers in different functional areas of a business differ in the respect that they
typically use different research methods.
True False
3. Business research is basically about conducting surveys.
True False
4. The term “research” means “to search again.”
True False
5. A business researcher needs to be subjective in order to provide accurate information.
True False
6. Business research is restricted to for-profit organizations.
True False
7. Conducting research to determine why consumers visit Starbucks is an example of
basic business research.
True False
8. The procedures and techniques used by applied researchers and basic researchers
differ substantially.
True False
,9. The scientific method used by researchers is essentially the same process in social
sciences, such as business, as it is in “hard” sciences, such as biology or physics.
True False
10. When ideas can be stated in researchable terms, we reach the hypothesis stage of
the scientific method.
True False
11. Research plays a more prominent role in product-oriented companies than in
customer-oriented companies.
True False
12. Developing and implementing a business strategy involves six stages.
True False
13. Performance-monitoring research is primary used to evaluate employees.
True False
14. Research should be conducted regardless of how long it will take to perform.
True False
15. Communication technologies have impacted business research greatly.
True False
16. Which of the following is FALSE regarding business research?
A. Business research covers a wide range of phenomena.
B. Business research is not considered rigorous enough to apply the scientific method.
C. The purpose of business research is to provide knowledge to managers.
D. Business research can be directed toward an element of an organization’s internal
operations.
, 17. _____ is the application of the scientific method in searching for the truth about
business phenomena.
A. Management
B. Business
C. Business Research
D. Science
18. Pamela is testing the hypothesis that employees will be more productive working in
offices painted with muted colors rather than bold colors. Pamela is conducting _____.
A. qualitative research
B. essential research
C. scientific deduction
D. business research
19. All of the following are important aspects of the business research process EXCEPT
_____.
A. gathering information
B. idea and theory development
C. analyzing data
D. making results publicly available
20. Which of the following are the two types of business research based on the specificity
of its purpose?
A. basic and applied
B. scientific and non-scientific
C. cross-sectional and qualitative
D. quantitative and secondary
21. _____ is conducted to address a specific business decision for a specific firm or
organization.
A. Basic business research
B. Qualitative business research
C. Quantitative business research
D. Applied business research
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