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UCLA Comm 10 Final Exam Questions and Answers
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UCLA Comm 10 Final Exam Questions and Answers
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UCLA Comm 10 Final ExamWhat is Longevity? - Answer- How long will it last?
ex: silent movies in the US have disintegrated
what happened in the 20th century? - Answer- age of mass communication
Includes the invention of the radio, TV, and internet + increase film & music
Mass media was increasingly important and central to all our lives
What are the storage issues? - Answer- Longevity, capacity, reproducibility, accessibility, portability
What is Capacity? - Answer- How much can be stored?
ex: DVDs vs Computers
What is Reproducibility? - Answer- How easily/accurately can you make copies?
ex: hand copying a book (ie Bible) vs digital media making identical copies
What is Accessibility? - Answer- How easy is it to get at that content?
ex: VHS cassettes with movies can no longer transfer onto current devices
What is Portability? - Answer- How easy is it to move that content around?
ex: ebooks vs physical textbook
How it's stored has Political & Social effects - Answer- Knowledge concentrated in the hands of the elite (unportable centralized information)
Decentralization (with papyrus) → widespread civilizations (Roman empire)
Economic: Commerce → widespread trade
Recently 1991 videotaping of Rodney King → cataclysmic events
Other examples include Monica Lewinsky taped conversation & scandalous social media pics What is agenda setting? - Answer- deciding what's important enough to make the news
What age are the best to advertise to? - Answer- 18-49
- important for advertisers - consumers are demanding whatever they want to watch, whenever, and wherever
What do the gatekeepers do? - Answer- controls what product is being released
- can be coopted
ex: publisher, editor, etc.
What is the Mirror Analogy? - Answer- that we aren't biased, we just reflect what's out in
the world
What are the 5 factors that influence selection in the news? - Answer- newspeople
organizational pressures
audience
technology
factors within the story
How do the newspeople influence selection in the news? - Answer- humans are biased
- political bias (FOX vs MSNBC)
- subcultural bias (all newspeople have similar education, interests)
What are the 4 organizational pressures? - Answer- beat system
pack journalism
regularized phenomenon
deadlines
How can the beat system pressure journalists? - Answer- in order to maximize coverage, reporters are assigned to a specific beat they must cover
ex: White House Beat
How can pack journalism pressure journalists? - Answer- one elite journalist writes a story, other journalists do too
ex: NY Times writes something, others follow it
How can regularized phenomenon pressure journalists? - Answer- must put out newspaper everyday with same amount of content regardless of quality of news
How can deadlines pressure journalists? - Answer- stories are subject to cut-off times, good stories that miss a deadline might never get aired
How does technology influence selection in the news? - Answer- its faster and easier
influences collection and distribution of news ex: satellites allow local news to cover national stories
ex: helicopter can cover car chases, national disasters
how does the internet influence selection in the news? - Answer- Online journalism is in competition with other online buzz
Readers are given/shown what they want to see in an attempt to predict your interests
Clickbait, algorithms, social networking sites
You see individual articles, not the whole newspaper
Filter bubble
what is a filter bubble? - Answer- - only giving stories they know you like, in own bubble of stories being delivered to you, filters out what you disagree with
how does the frontpages and homepages of news influence selection in the news? - Answer- Front page of the LA Times was Charlie Sheen deciding to leave Two and A Half Men → even our most agust news is tailored toward entertainment
Less reporters → have to rely on tourists for information from abroad
People are relying on social media for news, which is where people post their opinions
What are the 8 factors within the story? - Answer- pseudoevents
timeliness
drama
conflict
unusual/unpredictable
proximity
personalization
good film
What are pseudoevents? - Answer- events created just to be reported on
ex: staged demonstration
What are timely events? - Answer- want to report things that just happened
What is drama? - Answer- stories with beginning, middle, end
ex: presidential campaign
What is proximity? - Answer- closer to home, easier to cover
What is personalization? - Answer- building stories around famous people
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