Essay
Unit 3 Promoting a brand - P5
- Course
- Institution
This document creates a promotional campaign for a branded product
[Show more]
2 reviews
By: yasih054310 • 6 year ago
By: Audinsanity • 6 year ago
Thank you again! :)
By: paulmcconaghie • 6 year ago
By: Audinsanity • 6 year ago
Thank you for leaving an awesome review! :)
Seller
Follow
Audinsanity
Reviews received
Content preview
Unit 3 – P5Promoting a Brand
Cesar Felix Audi, Legaspi
For this assignment I will create a promotional campaign for a branded product.
How businesses promote their brand image – They can produce an image of their brand and
they can insert a strapline. This can attract a large amount of customers and generate sales very
quickly. For example: Nike’s ‘’Just do it’’, this made a fitness craze and customers were buying
their products every day, because they wanted to be it and the strapline motivated them.
Setting promotional objectives – There are different promotional objectives, but in my opinion
the main objective should be Brand Recognition, because this will allow customers to be familiar
with your to identify your company with ease. It can also enable your customers to explain the
meaning behind your brand name and symbols.
Developing the most appropriate promotional mix – The promotional mix consists of the 4
P’s. The 4 P’s are price, product, promotion and place. Every product it’s different, so you need to
develop the most appropriate promotional mix. For example: A shoe, it needs to have the right
price depending on the brand, how is it promoted and where is it being sold.
Designing promotional activities – There will be different promotional activities to attract
customers. You can promote and advertise your products or services through newspapers, radio,
televisions and magazines. Product and service promotion is the most common form of
marketing.
The current view that customers have of the brand – The view of customers will depend on
what brand it is. For example: The brand is ‘’Louis Vuitton’’, customer will view it as a luxurious
product, from handbags, shirts, jeans and shoes. This product is also of very good quality and it
has unique designs.
A set of beliefs about a specific brand – This is a consumer’s perception about a certain
product. Brand image conveys emotional value and it is the organisations character. Brand
image is the customer’s net extract from the brand. Every consumer and customer has different
perceptions, but if the product is good most of them will think that the product or service is
good.
The overall impression of the brand in consumer’s minds – If the brand is of good quality,
the service is good and it is made of good materials etc. The consumer’s impression will change
and will turn to good impressions. But if the product does not meet the standards, the
consumer’s impressions will be bad.
Customers purchase the image associated with the product – People will usually buy a
product, because of the quality and no the brand. Some customers will buy a product, because of
the brand and not the quality. If the general impression of the product is excellent, the customer
or consumer will buy the product.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Audinsanity. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $3.87. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
53340 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now