Samenvatting voor HDCM03 over communicatiestrategiën
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Course
(HDCM03)
Institution
Aeres Hogeschool (aeres)
Een samenvatting van 3 lessen voor het tentamen HDCM03. Gaat over alle leerdoelen die voor het tentamen gesteld waren in 2022. Uitwerking van de lessen en eigen verzamelde kennis.
, Inhoudsopgave
Les 1 De kern van de organisatie.................................................................................................................... 3
‘Positionering’......................................................................................................................................................3
Waarom positioneren?....................................................................................................................................3
Bedrijven met een sterke positionering..........................................................................................................3
Wat maakt een sterke positionering?.............................................................................................................3
Soorten positionering......................................................................................................................................3
Positioneringsmodellen:..................................................................................................................................4
Verschil positionering & propositie......................................................................................................................6
Les 2 Wat is er mogelijk?................................................................................................................................ 6
De verschillen tussen USP’s en UBR’s...................................................................................................................6
Waarde Propositie Canvas...................................................................................................................................7
Verschil tussen inside-out en outside-in?.............................................................................................................7
Verschil tussen 4P’s en 4C’s uitleggen en toepassen?.........................................................................................7
Kan 5 contentthema’s benoemen?......................................................................................................................8
Wat is een brandbook?........................................................................................................................................8
Wat zijn contentvormen?.....................................................................................................................................9
Contentmiddelen opnoemen en inzetten?...........................................................................................................9
Content relevant en zichtbaar?............................................................................................................................9
Les 3 ‘Hoe zetten we het in?’........................................................................................................................ 10
Mediumtype.......................................................................................................................................................10
Verschil tussen online en offline marketing?.....................................................................................................10
Kan een buyer persona opstellen?.....................................................................................................................10
Communicatiestrategie......................................................................................................................................11
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