Class notes
Lectures: The psychology of Media and Communication
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This is a summary of all the lectures needed for the exam for The Psychology of Media and Communication course for Leiden University.
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THE PSYCHOLOGY OF MEDIA ANDCOMMUNICATION
Contents
Lecture 0: introduction..................................................................................................................................................... 2
Lecture one...................................................................................................................................................................... 3
1. Part one: Media effects................................................................................................................................................ 3
2. Part two: Media planning............................................................................................................................................. 5
3. Part three: Measuring media effects............................................................................................................................6
Lecture two...................................................................................................................................................................... 7
4. Part one: Social heuristics........................................................................................................................................... 7
5. Part two: social comparison and social norms............................................................................................................9
Lecture three................................................................................................................................................................. 10
6. Part one: Emotions and influence..............................................................................................................................10
7. Part two: Punishment and reward............................................................................................................................. 12
8. Part three: Changing complex behavior....................................................................................................................13
9. Part four: Learning goals........................................................................................................................................... 14
1
, LECTURE 0: INTRODUCTION
This course is meant to give you a psychological perspective on influence, media and communication in non-
commercial ECP settings. You will learn about influence principles, effective communication strategies and media
effects!
2
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