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Exam - Psychology of Advertising - Leiden University $7.11   Add to cart

Exam (elaborations)

Exam - Psychology of Advertising - Leiden University

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This is an exam I made myself based on the lectures and the literature. It contains 46 multiple-choice questions that are as realistic as possible. The answers to it can be found at the bottom of the document. It is thus a good way to test your preparation and knowledge for the actual exam.

Last document update: 1 year ago

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  • November 1, 2023
  • November 4, 2023
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  • Exam (elaborations)
  • Questions & answers

3  reviews

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By: saarverheijden13 • 2 weeks ago

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By: elenavincent • 2 weeks ago

Hey, I was wondering why the two stars out of five! I had the exam last year and remember that the actual questions were pretty resemblant to the ones I included in my practice exam :) just wanted to know where improvement could be or what i should disclose in the description

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By: irisboom2 • 8 months ago

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By: roosgeraads • 1 year ago

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By: elenavincent • 1 year ago

Hey, I was wondering why the two stars out of five! I had the exam today and thought the actual questions were pretty resemblant to the ones I included in my practice exam :) just wanted to know where improvement could be or what i should disclose in the description

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Psychology of Advertising
Practice Exam

1. Which function of advertising was the first to exist?

A) Sponsoring
B) Employing
C) Persuading
D) Informing

2. What does the “A” stand for in the ABC effect of persuasion?

A) Affect
B) Aversion
C) Attack
D) None of the above

3. What is not true about the DAGMAR model of advertising?

A) It assumes a hierarchy and order in the effects of advertising
B) It suggests the processing of ads as an unconscious process
C) The steps gradually reach the objectives the company aimed for
D) It implies we pay attention to advertising around us

4. According to the FCB grid, which steps are we more likely to follow when buying
toilet paper?

A) Think → Feel → Do
B) Feel → Think → Do
C) Do → Feel → Think
D) Do → Think → Feel

5. Which of these stages of the processing of advertising relies on perceptual and
conceptual processing?

A) The preattentive analysis stage
B) The focal attention stage

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