This is a practice exam I made myself for Economic and Consumer Psychology. It contains a total of 40 multiple choice questions and 20 open questions based on the literature, lecture, and scientific articles. I made them as realistic as possible and the answers can be found at the bottom of the doc...
1. Which of these is a characteristic of System II?
A) Intuitive
B) Categorical
C) Neutral
D) Rigid
2. What is ego depletion?
A) When System I starts making assumptions that System II has to consciously go against
B) Our decreasing willpower and self-control after effortful tasks
C) The phenomenon of pupils dilating when concentrated
D) The phenomenon of one stimulus influencing your reaction to another stimulus
3. What is not true about cognitive ease?
A) You are me likely to feel cognitive ease when something is familiar to you
B) Making a message more legible increases cognitive ease
C) An increased cognitive ease has a positive effect on our emotional processing
D) You are less likely to trust you intuitions when something increases your cognitive ease
4. Which statement about the Elaboration Likelihood Model is correct?
A) The elaboration we use depends on the warmth and competence of the option
B) Attitude change is more efficient via peripheral cues
C) The peripheral route relies on System II
D) Using a central route is more predictive of behavior
5. Which of these is an example of supraliminal priming?
A) Eva was told a new movie that came out was very good by her mom. When she sees the
poster again, she thinks of her mom’s advice and goes to see it.
B) Stephanie passed by an ice cream shop this morning on her bike while she was in a hurry.
During her break at work, she decides to have ice cream.
C) John has been sitting with his legs and arms crossed during the entire workgroup.
Because of this, he shows more introverted behavior.
, D) Boris hears happy tunes on the radio all morning, and decides to wear more colourful
clothes.
6. Lily is reading an easy paragraph in her book about statistics. She assumes she will
remember it. This is due to…
A) Judgment of learning
B) Embodied cognition
C) The strength model of self control
D) Quality of pastness
Open Question A: Explain through the strength model of self control why people are more
likely to tell secrets at night
Open Question B: According to Cheung et al., study, what is the most important cue for
people to assess the credibility of an online review?
Open Question C: Why would companies persuade customers through the central route
and when is this more likely to succeed?
Week 2
7. What is the halo effect?
A) Making sense of two separate ideas by linking them to each other and creating a narrative
B) Only coming up with ideas or solutions that are in line with our original hypothesis
C) When instead of answering a complicated target question, we answer a simpler heuristic
question
D) Being more likely to appreciate everything about a person due to one single positive
characteristic
8. What does Bem’s self-perception theory suggest?
A) Based on the way we behave, we infer what our (self)-attitudes are
B) We motivate ourselves to keep our actions in line with our attitudes
C) We come up too quickly with reasons for the actions and events around us
D) We maintain a positive self-image by believing our actions are always due to our own
accomplishments
9. Which implication could the fundamental attribution error have on businesses?
A) Businesses don’t incorporate the elements of surprise and humor enough in advertising
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