Strategic Management for Tourism, Hospitality and Events
Samenvatting van Strategic Management 4 | International Hotel & Hospitality Management | Alle belangrijke punten (+ extra uitleg) om jouw tentamen te halen!
Strategic Management for Tourism, Hopsitality and Events – STRM
4 H7 t/m H15
Hoofdstuk 7: The external environment for tourism, hospitality and event
organizations – the macro context.
Er bestaan 2 verschillende omgevingen:
Macro omgeving; - de dingen die je als organisatie overkomt, je hebt hier dan ook weinig invloed
op.
Micro omgeving; - waar je als bedrijf invloed op kan uitoefenen.
Met behulp van de STEEP-methode (zie figuur 7.1 op p. 267) kun je de macro omgeving
onderverdelen in de 5 volgende onderdelen (lees per onderdeel alle theorie vanaf p. 271)
Social (demographic) social
culture/demography/social
structure.
Technological technological
influences (product and services,
processes, information and
communication, transport and
distribution, society, politics,
economics).
Economic eoconomic influences
(fiscal policy and monetary policy)
Environmental environmental
influences (stustainable
environment)
Political legislation and
regulation/ economic policy/
government-owned
business/government international
policy.
De analyse zelf bestaat uit de volgende 4 stadia:
1. Scanning en monitoring;
Assessing the relevance and importance;
2.
3. Analyzing each of the relevant changes;
4. Assessing the potential impact.
Wat wordt er met de STEEP-analyse geanalyseerd?
The internal parts of an organization;
An organization’s markets;
The industry in which the organization competes.
Een STEEP-analyse is niet gemakkelijk, maar wel belangrijk omdat het:
Het specifieke context bevat;
Tijd specifiek is;
Gebaseerd op een oordeel;
Gefocust is op de toekomst.
Voor de heren Ginter en Duncan (1990) bestaat een macro-omgeving analyse echter uit de volgende
stappen:
Scanning;
Monitoring;
Forecasting;
Assessing.
1
“No pain, no gain!” Andie Verrijth HM2020
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller andieverrijth. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $4.24. You're not tied to anything after your purchase.
