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Samenvatting Revenue Management 3 (RMGT 3 mindmap)
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Mindmap van Revenue Management 3 met daarin alle belangrijke begrippen die voorkomen in het tentamen.
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Revenue management for the hospitality industry Latest Update 2024
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Revenue management for the hospitality industry Latest 2024
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Samenvatting Revenue management for the hospitality industry 2024
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Competetive set ROI (return on investment)De 5 stappen van revenue
management (revenu proces): Ethiek Wanneer is iets ethisch
1. Establish prices; verantwoord? Formules die je moet kennen: Hard constraint & Soft constraint
2. Forecast demand; ADR;
3. Manage inventory; Total seat availability = % rate; Hoe wordt een prijs bepaald?
4. Manage distribution; number of seats available x RevPAR; 1. Kosten;
5. Evaluate results. hours of seat availability RevPOR 2. Concurrentie;
GOPAR 3. ‘Customers willingness to pay’
RevPASH 4. Long term customer value
Hard constraint & Soft constraint
Position description Revenu
Manager bestaande uit: 6 belangrijkste
Revenue = numbers of sold units x unit
Job title; prijsconcepten (Booking)pace report price
voor een
Job description; H5 The Revenu Manager’s Role
Job duties; revenue The purpose of revenue management
Job requirements. manager
H1 Introduction to Revenu Management
H4 Differential pricing RMGT 3 H1 t/m 5
De ‘10 principes’ van revenu management H2 Strategic Pricing
DOSM
De prijzing strategie moet altijd o.b.v. value (waarde)
H3 Value The verkoper zijn perspectief op de prijs en de
koper zijn perspectief op de prijs
Single-Price vs. Three-price strategy
Organizational profit = selling Peronal profit = Value = perceived benefit – price value proposition
price - costs perceived value* –
Factoren die differential pricing selling price
beïnvloeden
4P’s van de marketing mix
De 4 I’s of service *Intangible benefit
Verschillende distributiekanalen: Strategic pricing Law of supply
CRS; Law of demand
GDS. 4 ‘value formules’
Profit = revenue (inkomsten) – expenses
NET ADR yield & Net room rate De link tussen kwaliteit/service/prijs
Verschil tussen revenu management en Value = Price – perceived benefit
revenue optimization
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