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Samenvatting Strategic Management 3 (STRM 3 mindmap)
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Mindmap van STRM 3 met daarin alle belangrijke begrippen die voorkomen in het tentamen.
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Missie en visie statement Verschillende niveaus vanMarksegmentatie + 4 7 basissen voor strategie:
benaderingen segmentmarketing C.R.I.M.E 1. Strategic;
Verschillende soorten
2. Tactical;
kapitalen:
Criteria segmentatie (2) 3. Operational.
1. Share capital; STP marketing De elementen van strategie
2. Right issue capital;
3. Retained profit; V.A.L.S H6 THE organizations – the products and
4. Loan capital markets context
H1 Strategy and strategic objectives for
THE organizations
Assets = capital - liabilities Werkkapitaal
De 5P’s van Mintzberg
1. Plan;
H5 THE organizations – the 2. Ploy;
financial context 3. Pattern;
4. Position;
Mindmap STRM 3 H1 t/m 6 5. Perspective
H4 THE organizations – the
human resource context
Kenmerken (10) van
arbeidskrachten in de THE branche H2 Introduction to strategy for
THE
R.A.T.E.R
De 7 karakteristieken van THE De karakteristieken van
H3 THE organizations – the organisaties: serviceproducten:
operational context 1. Ownership; 1. Intangibility;
2. High costs; 2. Heterogeneity;
3. Seasonality; 3. Inseparability;
Resources analysis: Uitdagingen voor managers 4. Ease of entry/exit; 4. Perishibility.
1. Categoriseren; bij het gebruiken van 5. Interdependence;
2. Specificeren; middelen (7) 6. Impact on society;
3. Performance; 7. The effect of external shocks. Massa toerisme en 5
Wat zijn de kenmerken oorzaken hiervan.
Noem de 4 categorieën.
van core competenties?
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