Summary
Samenvatting Hotel Chain Management 4 (HCM 4 mindmap)
- Course
- Institution
- Book
Mindmap van HCM 4 met daarin alle belangrijke begrippen die voorkomen in het tentamen.
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
Seller
Follow
andieverrijth
Reviews received
Content preview
Criteria m.b.t. het karakter van het hotel en Hoofdstuk 36: Hotel affiliation evaluation: Hoofdstuk 37: Environmental awarenessFactoren remaining, leaving or re-branding? and practices among hotel chains
de keten.
4 Overwegingen, m.b.t. duurzaamheid
Voor- en nadelen 4 basiskeuzen
Brand equity 19 criteria Hoofdstuk 35:
stappen
Managing the
affiliation process 5 generaties.
Hoofdstuk 32: Independent or flagged? Kenmerken van
The decision to affiliate to a chain generaties
Hoofdstuk 34: Selecting a partner
chain by the hotel Hoofdstuk 40:
Brand value
Hoofdstuk 31
Competitiveness and
Generations 7 soorten nieuwe
performance of chain hotels technologien.
Contractonderdelen (8) 4 hyothesen Equity Non-equity Hoofdstuk 42: New
technologies
Hoofdstuk 29: Legal aspects of hotel Hoofdstuk 33: The choice of type of affiliation
chain management and operations to a chain by the individual hotel
Hoofdstuk 44: Brand extension
Hoofdstuk 28: Financial
HCM H18 t/m 44
H18: Brand management of hotel
management, control and
reporting in hotel chains
chains
Hoofdstuk 27: Information systems
3 strategieën. management in hotel chains Horizontale en verticale
Brand trust extensions.
1. Expansion; 5 nieuwe technologieën
2. Cost reduction;
Nieuwe
die hotel(ketens)
3. Diversification of gebruiken
technologieën. Hoofdstuk 19: An international hotel company’s employment
financial sources brand
Brand analysis:
Hoofdstuk 25: Fostering Hoofdstuk 23: Integrated marketing Hoofdstuk 20: Managing customer 1. Brand assessment (merk
service quality in hotel communications of hotel chains experiences in hotel chains beoordeling);
chains through a focus 2. Public relations;
on employee 3. Customer insights and CRM/loyalty.
development and IMC 3 vormen van
performance
rechtvaardigheid:
1. Distributive justice;
Doelen van IMC (8) 2. Interactional justice; Guest-cycle
3. Procedural justice.
3 fasen service kwaliteit:
1. Pre-training; Hoofdstuk 22: Pricing and revenue
2. Training; management in hotel chains Hoofdstuk 21: Distribution channel management in hotel chains
3. Post-training.
Prijs beslissingen Criteria prijsdiscriminatie Distributiekanalen (online) Collectieve kracht tussen
hotelketens.
Differentiatie.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller andieverrijth. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $3.23. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
66579 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now