Summary
Samenvatting Hotel Chain Management 4 (HCM 4 mindmap)
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Mindmap van HCM 4 met daarin alle belangrijke begrippen die voorkomen in het tentamen.
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Criteria m.b.t. het karakter van het hotel en Hoofdstuk 36: Hotel affiliation evaluation: Hoofdstuk 37: Environmental awarenessFactoren remaining, leaving or re-branding? and practices among hotel chains
de keten.
4 Overwegingen, m.b.t. duurzaamheid
Voor- en nadelen 4 basiskeuzen
Brand equity 19 criteria Hoofdstuk 35:
stappen
Managing the
affiliation process 5 generaties.
Hoofdstuk 32: Independent or flagged? Kenmerken van
The decision to affiliate to a chain generaties
Hoofdstuk 34: Selecting a partner
chain by the hotel Hoofdstuk 40:
Brand value
Hoofdstuk 31
Competitiveness and
Generations 7 soorten nieuwe
performance of chain hotels technologien.
Contractonderdelen (8) 4 hyothesen Equity Non-equity Hoofdstuk 42: New
technologies
Hoofdstuk 29: Legal aspects of hotel Hoofdstuk 33: The choice of type of affiliation
chain management and operations to a chain by the individual hotel
Hoofdstuk 44: Brand extension
Hoofdstuk 28: Financial
HCM H18 t/m 44
H18: Brand management of hotel
management, control and
reporting in hotel chains
chains
Hoofdstuk 27: Information systems
3 strategieën. management in hotel chains Horizontale en verticale
Brand trust extensions.
1. Expansion; 5 nieuwe technologieën
2. Cost reduction;
Nieuwe
die hotel(ketens)
3. Diversification of gebruiken
technologieën. Hoofdstuk 19: An international hotel company’s employment
financial sources brand
Brand analysis:
Hoofdstuk 25: Fostering Hoofdstuk 23: Integrated marketing Hoofdstuk 20: Managing customer 1. Brand assessment (merk
service quality in hotel communications of hotel chains experiences in hotel chains beoordeling);
chains through a focus 2. Public relations;
on employee 3. Customer insights and CRM/loyalty.
development and IMC 3 vormen van
performance
rechtvaardigheid:
1. Distributive justice;
Doelen van IMC (8) 2. Interactional justice; Guest-cycle
3. Procedural justice.
3 fasen service kwaliteit:
1. Pre-training; Hoofdstuk 22: Pricing and revenue
2. Training; management in hotel chains Hoofdstuk 21: Distribution channel management in hotel chains
3. Post-training.
Prijs beslissingen Criteria prijsdiscriminatie Distributiekanalen (online) Collectieve kracht tussen
hotelketens.
Differentiatie.
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