Inhoudsopgave
Stap 0............................................................................................................................................................ 4
1 Evenementen.....................................................................................................................................................4
2 soorten evenementen.......................................................................................................................................4
3 Een evenement is een project............................................................................................................................4
4 Kenmerken van een project...............................................................................................................................4
5 Wat maakt een project bijzonder?....................................................................................................................5
6 Een succesvol event...........................................................................................................................................5
7 Een event in stappen.........................................................................................................................................6
8 Zes stappenplan................................................................................................................................................6
9 Belangrijke beslissingen bij een event...............................................................................................................6
10 Evenementen en ethiek...................................................................................................................................6
Stap 1 Start het event.................................................................................................................................... 7
1.1 Aanleiding voor het event..............................................................................................................................7
1.2 Initiatiefnemer van het event.........................................................................................................................7
1.3 Ideeën voor een evenement...........................................................................................................................7
1.4 Van aanleiding tot event................................................................................................................................7
1.6 Verzamelen van informatie............................................................................................................................8
1.7 Intakegesprek met de opdrachtgever............................................................................................................8
1.9 Eventdoelen en financiën...............................................................................................................................8
1.10 opbouw van een eventvoorstel....................................................................................................................9
1.11 de opbrengsten en kosten: de begroting.....................................................................................................9
1.12 Posten op de begroting voor een evenement............................................................................................10
1.13 scenarioanalyse..........................................................................................................................................10
1.14 Haalbaarheid van het evenement..............................................................................................................10
1.15 Besluit nemen: wel of geen event?............................................................................................................10
1.16 Opdrachtgever besluit tot een evenement................................................................................................10
1.17 De eventmanager.......................................................................................................................................10
Stap 2 Organiseer je team............................................................................................................................ 11
2.1 formatie van het eventteam........................................................................................................................11
2.2 Andere betrokken bij het event....................................................................................................................11
2.3 Communicatie van het evenement..............................................................................................................12
2.4 Event start-up-vergadering..........................................................................................................................12
2.5 Praktisch samenwerken...............................................................................................................................12
2.6 Eventarchief.................................................................................................................................................13
,Stap 3 Stel het eventplan op........................................................................................................................ 13
3.1 eventplan......................................................................................................................................................13
3.2 Hoofdstukken van het eventplan.................................................................................................................13
3.3 Achtergronden van het event.......................................................................................................................13
3.4 Eventbeschrijving.........................................................................................................................................13
3.5 Taken en tussenresultaten...........................................................................................................................13
3.6 Kwaliteit.......................................................................................................................................................14
3.7 Eventorganisatie..........................................................................................................................................14
3.8 Planning........................................................................................................................................................14
3.9 Begroting van het evenement......................................................................................................................15
3.10 Risico’s en randvoorwaarden.....................................................................................................................15
3.11 Goedkeuring van het eventplan.................................................................................................................15
Stap 4: bereid het event voor....................................................................................................................... 15
4.1 Communicatieplan.......................................................................................................................................15
4.2 Promotie via een promotieplan....................................................................................................................16
4.3 Social media.................................................................................................................................................16
4.4 Uitnodiging voor het event..........................................................................................................................16
4.5 Kaartverkoop................................................................................................................................................17
4.6 toegang tot het evenement.........................................................................................................................17
4.7 en 4.8 bereikbaarheid, parkeren en vervoer................................................................................................17
4.9 Openen en sluiten van het evenement.........................................................................................................17
4.10 Inrichting locatie en decoratie....................................................................................................................17
4.11 Inschakelen leveranciers............................................................................................................................17
4.12 techniek......................................................................................................................................................17
4.13 Catering......................................................................................................................................................17
4.14 en 4.15 Veiligheid, veiligheidsplan en medische verzorging......................................................................18
4.16 fondsen werven: sponsoring, donaties en subsidies..................................................................................18
4.17 werven vrijwilligers via de 5 B’s.................................................................................................................19
4.18 financiën.....................................................................................................................................................19
4.19 verzekeringen en vergunningen.................................................................................................................19
4.20 draaiboeken...............................................................................................................................................19
4.21 inhoud van een draaiboek..........................................................................................................................19
Stap 5 Voer het event uit............................................................................................................................. 20
5.1 Communicatie..............................................................................................................................................20
5.2 en 5.3 voer het draaiboek uit en leidinggeven tijdens evenement..............................................................20
Stap 6 Handel het event af........................................................................................................................... 20
6.1 praktische afhandeling.................................................................................................................................20
, 6.2 Evaluatie van het event................................................................................................................................21
6.3 en 6.4 Sluiten van het eventdossier en beëindiging van het event..............................................................21
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