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Summary ALL LECTURES: Strategic Management UvA 2023 (6012B0430Y) $3.22
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Summary ALL LECTURES: Strategic Management UvA 2023 (6012B0430Y)

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Detailed lecture notes from Strategic management 2023 also including tables and diagrams discussed in class. I also added the notes from workgroup 1 giving more insight into the five forces model. I hope this will help you to study for the exam!

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  • December 10, 2023
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Available practice questions

Flashcards 26 Flashcards
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Some examples from this set of practice questions

1.

According to Volberda et al, what is the definition of strategy, and how does it differ from the general definition mentioned at the beginning of the text?

Answer: An integrated set of decisions actions and decisions designed to exploit and develop core competencies and gain a competitive advantage. It differs from the other definition because back in the day people thought strategy to get a competitive advantage was about just catering the best resources and protecting these. Volberda’s definition is focused more on a strategical way of thinking as a skill. Planning for certain situations. Companies can create their own resources.

2.

Define competitive advantage and provide two examples illustrating how firms can achieve competitive advantage.

Answer: A firm has a competitive advantage when it implements a strategy others are unable to imitate or find it too costly to imitate. Two examples: hiring the best engineers and differentiating from other firms to be the preferred one.

3.

Explain the difference between operational effectiveness and strategy, using Toyota\'s example. Why is operational effectiveness not considered as strategic positioning?

Answer: Organizational effectiveness means that you are performing certain activities better than others. This is not considered as sustainable strategy because it can be imitated. Toyota is best at spotting defects. Other firms could also hire the best designers and also become the best at spotting defects.

4.

How is a competitive advantage sought through strategic positioning?

Answer: Strategic positioning attempts to get a competitive advantage by presenting what is distinctive about a company. Like performing different activities from rivals or performing similar activities in different ways.

5.

Describe the three sources of strategic positioning mentioned in the text (Variety-based positioning, Needs-based positioning, Access-based positioning) and provide an example for each.

Answer: Variety-based positioning: Based on the choice of product or services. Are you going to focus on a wide range of variety rather than a specific customer segment or ar you going to target a specific need? You could make it very broad; anybody could need something from your firm. Needs-based positioning: Serving most or all needs of a particular group of customers. People who are into yoga; what do they care about? Acces-based positioning: Segmenting customers that are accessible in different ways. Focus on the acces channel: how are you going to acces a specific group of customers. Creating an online platform for people to find a handyman.

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Some examples from this set of practice questions

1.

What is the definition of resources?

Answer: The set of inputs that go into the business proces that enables the firm to conceive and implement strategies that improve its efficiency and effectiveness.

2.

What do you look at with firms in the same industry that have different performance?

Answer: Their resources and capabilities.

3.

What is the main difference between tangible and intangible resources, and why does this difference matter in the context of competitive advantage?

Answer: Tangible resources are viable, physical attributes and quantifiable. Intangible resources aren’t. They differ in how easy they can be acquired or imitated. Intangible is harder.

4.

How do you know which resources and capabilities bring competitive advantage?

Answer: Using the VRIN model or value chain analysis.

5.

Explain the distinction between resources and capabilities. Provide an example to illustrate this difference.

Answer: Capabilities are the skill of using resources and purposefully integrate them to achieve a specific task. You need the skills to create value from resources.

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Some examples from this set of practice questions

1.

Explain two main reasons why companies might choose to diversify, as mentioned in the text. Provide an example for each reason.

Answer: To decrease competition or because your main business is becoming less successful and you want to keep making profit.

2.

Distinguish between business-level strategy and corporate-level strategy. Provide examples to illustrate each level.

Answer: Business level strategy is within a business in one product market, how can we keep achieving our objectives. Corporate level strategy is about the question of in which product markets do we want to be? And how can you as a corporate parent keep creating value with combining particular lines of business.

3.

Define business-level strategy and its purpose. How does it contribute to gaining a competitive advantage?

Answer: An integrated coordinated set of commitments and actions a firm uses to gain competitive advantage by exploiting and developing core competencies in specific product markets.

4.

Discuss the importance of understanding customers in the context of business-level strategy.

Answer: Businesses live on creating needs, and for this they need an understanding of their customers.

5.

What questions do you as a business ask to better understand your customer base.

Answer: Who, what and how are you going to do that.

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Some examples from this set of practice questions

1.

What is strategic leadership, and why is it considered a future-oriented way of thinking? Provide an example from the business world to illustrate strategic leadership.

Answer: The ability to anticipate, envision, maintain flexibility and empower others to create strategic change as necessary. It is a future way of thinking because you need to anticipate what people will want. Steve Jobs: smart phone.

2.

Explain the difference between transactional leadership and transformational leadership.

Answer: Transactional is about setting clear objectives and having rewards and punishments for them. Very goal oriented. Transformational is about inspiring followers to achieve more than expected.

3.

A great strategic leader should show the mision and vision of the company, but in reality it is not that easy to be a great leader. Why?

Answer: People have cognitive limitations, work under time constraints and have incentive issues. This can effect strategies and make people not always act rational and choose the optimal outcome.

4.

Why is it important for a strategic leader to ensure that the mission and vision of a company are integrated into day-to-day activities? Provide an example to illustrate this concept.

Answer: A great leader should make mission and vision heard, without implementation a strategy is not working. Sustainability: make people divide trash.

5.

How can unethical behavior from a leader impact the actions of their employees?

Answer: When a leader isn’t acting ethical, their employees aren’t either.

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Some examples from this set of practice questions

1.

Define entrepreneurship. Provide an example of a market invention mentioned in the text.

Answer: A proces by which individuals teams or organizations can identify and pursue entrepreneurial opportunities, without being constrained by the resources they currently control. It is about inventing markets: plant based milk.

2.

What distinguishes strategic entrepreneurship from general entrepreneurship?

Answer: Finding identifying and creating new opportunities. Think about if people are willing to buy the product. Firms need to integrate their actions to finding new opportunities.

3.

How does strategic entrepreneurship contribute to a firm\'s survival and success in the modern business landscape?

Answer: Firms nowadays are surviving by continuously looking for new opportunities and quickly producing the innovations to use them.

4.

Define the concept of entrepreneurial opportunities.

Answer: A condition in which new products can satisfy a need in the market.

5.

What are the three types of strategic entrepreneurship mentioned in the text.

Answer: Start ups, corporate entrepreneurship and venture capital.

1

Lecture notes Strategic Management UvA 2023



Contents Page

Week 1: Strategic Management and External Analysis 2
Introduction 2
De nition of Strategy and Strategic Management 2
General Environmental Analysis 5
Industry Analysis 6
Week 1: Workgroup Notes 8
Example of Porters Five Forces Model (Nintendo)
Week 2: Internal Analysis and Resource Integration 9
Examining Internal Drivers of Strategy 9
Combining Internal and External Analysis 15
Integrating Internal and External Resources 16
Week 3: Rivalry, business-level Strategy, Corporate-level Strategy 18
Business-level Strategy 18
Corporate-level Strategy 22
Week 4: Leadership, Corporate Governance, Structure 27
Strategic Leadership 28
Corporate Governance 30
Organizational Structure 32
Week 5: Corporate Entrepreneurship and Strategic Renewal 34
Strategic entrepreneurship 34
Strategic renewal 35




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, 2

Week 1: Strategic Management and External Analysis
Learning goals
• Recognize strategic problems in practical situations
• Explain how organizations can develop strategies to e ectively deal with the demands of the
contemporary business environment.
• Analyze the external and internal environment of an organization at the business and
corporate level.
• Resolve basic strategic problems in practical situations

Course information
Slides + book and articles -> exam.
Articles can be found on: https://www.thecasecentre.org/
- Focus on fundamental points, you don’t have to know all the examples
Tutorial case assignments only for tutorial grade.
- Part A case questions (graded 1-10), Part B (pass/fail) re ection
- See guidelines document on canvas (what questions you have to focus on in re ection)
- Submit as one document -> re ection in powerpoint (note section)
- Re ection can also be about what you learned in the workgroup.

De nition of strategy and strategic management
What is strategy; Two de nitions
What comes to your mind when you hear the word strategy?
Game plan, method to achieve what you want. Objective -> achievement + method behind it.
Structure of idea and plan. Write down and talk about it.

Detailed plan of achieve succes in situations such as war politics industry or support, or the skill
of planning for such situations.
Nowadays we have more of a focus on skill (planning for such situations) a strategical way of
thinking. It is more abstract.

Porters de nition: Strategy is the creations of unique and valuable position involving a di erent
set of activities.
- Strategy is not just an idea but also HOW are you going to do that.
- Getting the best resources used to be the most important thing. If you captured the resources,
make it yours and sell it. Having a good strategy would mean protecting these resources.
- Example: Because you have the best mines, you are the preferred gold minor. This is about
positioning, the way you are perceived by competitors. Once you have a good name, you are
good.
Nowadays companies can develop their own resources.

De nition we will use:
Volberda et al: A strategy is an integrated and coordinated set of commitments, (decisions) and
actions designed to exploit and develop core competencies and gain a competitive advantage

Competitive advantage
unique selling position, di erentiation form competition. Acting in a way that is di erent
from competitors.
A rm has competitive advantage when it implements a strategy competitors are unable to
duplicate or nd it too costly to try to imitate it.
- Best engineers for examples (not able to imitate)
- Di erentiating from competitors to be preferred one.
Imitation: business models can be quite the same bol.com and amazon -> not willing to compete
with each other because they both have unique skills.




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, 3
Operational e ectiveness
Performing activities better (faster, with fewer inputs or defects) than rivals. This is di erent from
strategic positioning.
- Example: Toyota: better at spotting defects.
Why is it operational e ectiveness not strategy -> can be imitated. You can just hire competent
designers to get just as good a design/at spotting defects as competitors.

Strategic positioning
Strategic positioning attempts to achieve sustainable competitive advantage by presenting
by preserving what is distinctive about a company … (by) performing di erent activities from
rivals or performing similar activities in di erent ways.

Three sources (not mutually exclusive)
Strategy who are you going to target, which countries are your market. What are you going to
focus on as a company. Which one would help to get best position in the market.
1. Variety bases positioning
- Based on the choice of product or service varieties rather than speci c customer segments.
- Making decisions —> wide range of variety? Or target speci c need?
- Maybe many di erent products -> anybody can need something that you sell
2. Needs based positioning
- Serving most or all needs od a particular group of customers
- Customer segment; you have a speci c customer and think of their needs.
- Example: People who are into yoga -> care about mats and clothes, trap for yoga mat.
3. Acces based positioning
- Segmenting customers who are accessible in di erent ways
- Focus is acces channel; how are you going to acces a speci c group of customers.
- Example: Supermarket only in small town. Zoofy ( nding handyman) creating an online
platform to acces the people They don’t o er any speci c products. They just match
people

For making a decision in this you need to know the market.
Or when you rst focus on product and local market-> after the position will nd you (Korean skin
care)
In todays highly competitive and dynamic markets, strategic positioning is not enough in itself in
the long term. Unless a unique combination of activities is created (can be imitated as well).

- Trade o s naturally emerge
- Strategy is about combining activities
- Activity t is important
- Activities are reminders of the strategy
- Strategy without activities is just a statement

Two underlying models:
I/O Model
1. Analyze the external environment
2. Find an attractive industry
3. Formulate a strategy to develop required assets and implement the strategy

Assumptions I/O model
- Resources are mobile (goldmine company: you have resources and can move them easily)
- Now we know you can’t move resources -> if you have a good image you can’t just buy the
good image
- Rational decision-making
- Firm strategies are similar in nature
Porter’s ve forces; will be discussed in this lecture




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, 4
Resource based view
Will be discussed in week 2 + VRIN model

1. Analyse the internal resources
2. Find an attractive industry that can be exploited by rms resources
3. Formulate and implement strategy to achieve above average returns

Assumptions resource based view
- Heterogenous rm resources
- Immobile resources
- Rational decision-making
So the focus is more on internal resources. How can you develop products that are valuable, rare
and not easy to develop. If you can do this, while others can’t, you can het a good position.

Explaining succes
How much does succes come from external or internal resources? It internal/managerial
resources explain 36% and external 20%, but what about the rest? The models don’t explain all
the succes, 44% is left. The market is unpredictable, sometimes you are just lucky and can’t
explain succes.
This leaves room for innovation and entrepreneurship.
Example: sticky note was invented by luck; glue that makes paper stick but if you remove
it there isn’t glue left.


Building blocks of strategic management proces





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