100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
COM2604 Assignment 1 Semester 2 2023 $2.50   Add to cart

Exam (elaborations)

COM2604 Assignment 1 Semester 2 2023

 2 views  0 purchase
  • Course
  • Institution

COM2604 Assignment 1 Semester 2 2023COM2604 Assignment 1 Semester 2 2023COM2604 Assignment 1 Semester 2 2023COM2604 Assignment 1 Semester 2 2023COM2604 Assignment 1 Semester 2 2023COM2604 Assignment 1 Semester 2 2023COM2604 Assignment 1 Semester 2 2023COM2604 Assignment 1 Semester 2 2023COM2604 Ass...

[Show more]

Preview 2 out of 14  pages

  • November 4, 2023
  • 14
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers
  • Unknown
avatar-seller
COM2604
Assignment 1
Semester 2 2023

, QUESTION 1

STUDY UNIT 3:

APPROACHES TO THE STUDY OF MASS COMMUNICATION

1.1 Define the following building blocks of the semiotic approach. Include examples to
demonstrate your understanding of them:

1.1.1 Signs and sign system (4)

Signs can either be linguistic (words) or pictorial (visual). Sign systems involve the study of
how signs collectively form a sign system. Waving, which is a non-verbal gesture, is a sign
system. Listening to the radio (consisting of audio-visual signs) is a sign system (Fourie
2007:150).



1.1.2 Codes (4)

Signs are related to one another by means of codes which are understood by the users;
various sign systems are related to one another by means of various codes. For example,
how people speak in a language which they can both relate to and understand is an example
of a code. Deaf people use sign language to understand each other (Fourie 2007:150).



1.1.3 Meaning (4)

This is based on what we know (our knowledge of something or somebody) and what we
believe. Meaning is linked to semiotics (the study of signs). The media creates and
disseminate meanings (ideologies), which the user chooses either to accept or reject.




1

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller geniusTUTORZZZ. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $2.50. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

73091 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$2.50
  • (0)
  Add to cart