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Summary Design research: chapter 3: Ideation
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* Avoid proposing a solution- to avoid limiting the number of solutions you can come up with
- to increase creativity
Problem Visitors rent fewer films from the video store to watch at home.
HMW How can we get more visitors to the video store?
(wrong)
HMW (goed) How can we ensure that more movies are watched at home?
* Keep your HMWs wide
- The wider your question the more ideas you can generate
- Please note : you do not have to re-examine
o Which means we are back at the beginning of the double diamond.
Problem Visitors often take a long time to check a completed form for possible mistakes.
HMW(good) How can we quickly and easily let visitors check their data for errors?
HMW (better) How can we support users in filling forms efficiently to keep them satisfied?
* Focus your HMWs on the desired result
- Solve the casual problem
- Question whether it focuses on the desired result
Problem Visitors often call the helpdesk to ask about the status of their order.
HMW(bad) How can we get visitors to stop calling us?
HMW How can we ensure that the status of an order is simple and clear for the visitor?
(better)
* Formulate your HMW questions positively
- This wil generate more ideas and encourage creativity
- Avoid negative verbs or replace them with positive ones
Problem Visitors find the return policy complicated.
HMW(bad) How can we make the return policy less complicated
HMW (better) How can we make the return policy fast and intuitive?
3. ideation
a) What if: the height of creativity
If circumstances allow it you also use the ‘what if’ method
b) SCAMPER method: reworking an idea
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