Summary
Summary Design research: chapter 4: insights
- Course
- Institution
pwp plus added notes
[Show more]
Seller
Follow
emmabogaert50
Content preview
Fold a blank sheet of paper into 8 equal sections and set a timer for 8 minutes. In each of the eightsections, sketch or write down different ideas or solutions as fast as you can. Use simple sketches or short
phrases. Once the time is up, gather the ideas and review them as a group or individually.
- Purpose?
A fast way of idea generation by working with speed coupled with limited time.
* Negative brainstorm
- What is it?
Think of solutions for problems that wouldn’t work, make it worse or are the opposite.
- Purpose?
Coming up with ideas around challenges where people are prone to doom or gloom and especially suggests
‘yes, buts’
* Vision typing
- What is it?
Outline the rough plan about where you want to go with a product or service.
- Purpose?
Ties all the previous techniques together.
* Cover story/ poster
- What is it?
You design a poster or a story with the vision of your idea/concept over X years. (1,2,5,10)
- Purpose?
To provide a plausible and compelling story/poster that conceals the true intent or details behind an action
or strategy.
* User flow as storyboard
- What is it?
Create a visual representation of a user's journey through a product or system. It's a valuable method for
understanding and improving the user experience by depicting how users interact with a digital interface or
application.
- Purpose?
It helps teams and stakeholders better understand the user experience by visualizing it as a narrative. It
highlights areas where users might encounter difficulties or confusion. By focusing on the user's
perspective and emotions, it encourages user-centered design thinking. Its a clear and compelling way to
communicate design ideas and user journeys to team members and stakeholders.
4. Insights
a) Customer journey
* Approach
Research synthesize your data interpret your insights
validate your assumptions communicate your results
* Definition
A visual representation of the steps a prospect follows to accomplish a goal
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller emmabogaert50. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $6.48. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
57413 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now