Exam (elaborations)
AIPMM - CPM PRACTICE EXAM
- Course
- Institution
AIPMM - CPM PRACTICE EXAM
[Show more]
1 review
By: trustednurse • 8 months ago
Content preview
AIPMM - CPM PRACTICE EXAM intangibility inseparability variability perishability - Answer Nature and characteristic of a service Product Price Promotion Place - Answer What are the 4 Kotler's Market Strategies? Intensity of Competitive Rivalry Threat of New Entrants Threat of Substitute Bargaining Power of Customers Bargaining Power of Suppliers - Answer What are Porter's 5 forces? Conceive Plan Develop Qualify Launch Deliver Retire - Answer What are the 7 phases of PLC? Conceive Plan Develop Qualify - Answer What are the steps of NPD? (Phases) Market Penetration - Answer What is the strategy for existing market/existing product? (Ansoff's Growth Matrix) Product Development - Answer What is the strategy for existing market/new product? (Ansoff's Growth Matrix) Market Development - Answer What is the strategy for NEW market/existing product? (Ansoff's Growth Matrix) Diversification - Answer What is the strategy for new market/new product? (Ansoff's Growth Matrix) Introduction - Answer Market Objective: Gain awareness Competition: None Product: One Price: Skimming/Penetration Promotion: Educate/Inform Place: Limited Growth - Answer Market Objective: Stress differentiation Competition: Growing Product: More version Price: Gain market share Promotion: Competitive differences Place: more outlets Maturity - Answer Market Objective: Maintain brand loyalty Competition: Many Product: Full Price: Defend market share Promotion: Reminder oriented Place: Max outlets Decline - Answer Market Objective: Harvest/Deletion Competition: Reduced Product: Best Sellers Price: Stay profitable Promotion: Reduced Place: Few Product Manager roles - Answer Owns strategy Market expert Business case dev expert Presents needs Product Marketing Manager roles - Answer Market strategy Marketing expert Supports sales Guides marketing program Themes Golden Features Timed Releases - Answer What are the 3 types of organizing roadmaps? Styles Fad Fashion - Answer What are the 3 special lifecyles? Core Actual Product Augmented - Answer What are the three aspects of the whole product? Product definition - Answer It is tangible or intangible. Consumer - Answer It is type of product that the end user consume Convenience - Answer Type of product that is purchased frequently Shopping - Answer Type of product that is purchased less frequently and requires the comparison shopping Specialty - Answer Type of product that high priced and focused on brand differentiation/identification Unsought - Answer type of product that consumers dont want to think about Industrial Products - Answer type of product that is used for processing products/raw materials Materials and parts Capital items Supplies and services - Answer Three types of industrial products Service - Answer It is a product that is considered intangible Product line - Answer It is a group of closely related products that shares the similar attributes and target markets Create products beyond the current range of products - Answer Describe product decision where you are filling in the product lineThe benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Nursewilliams29. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $10.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
81298 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now