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TEST BANK for Essentials of Marketing, A Marketing Strategy_Planning Approach. 17th Edition ISBN10: 1260260372 by William Perreault, Joseph Cannon, E and Jerome McCarthy. All Chapters 1-19 Updated A+$12.99
TEST BANK for Essentials of Marketing, A Marketing Strategy_Planning Approach. 17th Edition ISBN10: 1260260372 by William Perreault, Joseph Cannon, E and Jerome McCarthy. All Chapters 1-19 Updated A+
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TEST BANK for Essentials of Marketing, A Marketing Strategy_Planning Approach. 17th Edition ISBN10: by William Perreault, Joseph Cannon, E and Jerome McCarthy. All Chapters 1-19 Updated A+ TABLE OF CONTENTS Chapter One: Marketing’s Value to Consumers, Firms, and Society Chapter Two: Marketing St...
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TEST BANK for Essentials of Marketing, A Marketing Strategy_Planning Approach. 17th Edition ISBN10:
1260260372
TEST BANK for Essentials of Marketing, A Marketing
Strategy_Planning Approach. 17th Edition ISBN10:
1260260372 by William Perreault, Joseph Cannon, E and
Jerome McCarthy
Test Bank Page 1
, TEST BANK for Essentials of Marketing, A Marketing Strategy_Planning Approach. 17th Edition ISBN10:
1260260372
Chapter 01
The Scope and Challenge of International Marketing
True / False Questions
1. For companies today, becoming international is a luxury only some can afford.
True False
2. Companies from the Netherlands are the leading group of investors in the United States.
True False
3. International marketing involves selling of a company's goods and services to consumers or users
in more than one nation for a profit.
True False
4. The difference between domestic and international marketing lies in the different concepts of
marketing.
True False
5. An international marketer must deal with at least two levels of uncontrollable uncertainty.
Test Bank Page 2
, TEST BANK for Essentials of Marketing, A Marketing Strategy_Planning Approach. 17th Edition ISBN10:
1260260372
True False
6. The geography and infrastructure of a country are uncontrollable factors that influence the
business decisions of a company in an international market.
True False
7. The uncontrollable factors affecting international marketing are limited to political forces,
economic climate, and competitive structure.
True False
8. The level of technology in a country is an uncontrollable element for international marketers.
True False
9. The uncontrollable factors a company has to deal with decreases with the number of foreign
markets in which it operates.
True False
10. The controllable elements can be altered in the long run and, usually, in the short run to adjust to
changing market conditions, consumer tastes, or corporate objectives.
True False
Test Bank Page 3
, TEST BANK for Essentials of Marketing, A Marketing Strategy_Planning Approach. 17th Edition ISBN10:
1260260372
11. Political and legal forces, economic climate, and competition are some of the domestic
environment's controllable factors.
True False
12. The foreign policies of a country have a direct effect on a firm's international marketing success.
True False
13. Abolition of apartheid in South Africa is an example of a positive effect on foreign policy, an
uncontrollable element, in an international marketing scenario.
True False
14. The business activities of international marketers are not affected by competition in their domestic
market.
True False
15. The process of evaluating the uncontrollable elements in an international marketing program
involves substantial doses of cultural, political, and economic shock.
True False
16. Level of technology remains unchanged across countries making it a fairly controllable factor in
international marketing.
Test Bank Page 4
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