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Strategic Marketing Management.pdf
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COURSE CODE BA434 DECEMBER 2018 PAGE I OF4UNIVERSITY OF SWAZILAND
INSTITUTE OF DISTANCE EDUCATION
• DEPARTMENT OF BUSINESS ADMINISTRATION
FIRST SEMESTER EXAMINATION 2018
TITLE OF PAPER :STRATEGIC MARKETING MANAGEMENT
COURSE : BA434
DEGREE AND YEAR : BCOM VI
TIME ALLOWED : THREE (3) HOURS
INSTRUCTIONS:
1. THIS PAPER CONSISTS OF SECTIONS (A) AND (B)
2. SECTION (A) IS COMPULSORY
3. ANSWER ANY THREE (3) QUESTIONS FROM SECTION B
4. THE TOTAL NUMBER OF QUESTIONS IN THIS PAPER IS FIVE
NOTE: MARKS WILL BE AWARDED FOR GOOD COMMUNICATION
IN ENGLISH AND FOR ORDERLY PRESENTATION
THIS EXAMINATION PAPER SHOULD NOT BE OPENED UNTIL INVIGILATOR HAS
GRANTED PERMISSION
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