What sets these notes apart?
Thorough Content Coverage: From compliance and obedience to social change, my notes cover the entire Social Influence topic with precision. Each concept is explained in a clear and concise manner, making it easy for you to understand and retain the information.
Visu...
Conformity: a change in a person’s behaviour as a result of social pressure
Normative social influence (NSI)
- Wanting to be accepted into social norms/ avoid rejection
- Emotional reason for conforming
- Often lead to compliance/identification
- Usually occurs around strangers and close friends as you don’t want to be kicked out the
group
Informational social influence (ISI)
- Believe someone else has better information so conform to be correct/ need to be right
- Cognitive/ thought based reason for conforming
- Leads to internalisation
- Usually occurs around experts
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